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Key Data

Category: AI in Analytics & BI

A real-time data analytics and benchmarking platform for the short-term rental industry that provides direct-source market intelligence and AI-powered insights. Key Data was founded in 2018. The company is led by Jason Sprenkle. Based in Santa Rosa Beach, USA. Team size: 50-100. Total funding raised: $12.49M. Latest round: Strategic Growth Investment. Key investors include Pamlico Capital, Ballast Point Ventures, 30A Investment Partners, Signature Bank.

Founded
2018
Headquarters
Santa Rosa Beach, USA
Team size
50-100
Total funding
$12.49M

Value proposition

Provides property managers with actual, direct-source booking data (rather than scraped data) to optimize pricing, occupancy, and revenue through real-time market benchmarking.

Products and solutions

Dex AI (Generative AI data assistant), Market Data Dashboard (Real-time benchmarking), Demand IQ (Forward-looking traveler search data), DMO Analytics Suite (Tourism impact tracking), Property Manager Dashboard (Internal performance analytics)

Unique value

Unlike competitors who rely on 'scraped' data from Airbnb or VRBO, Key Data integrates directly with Property Management Systems (PMS) to access verified, real-time booking and financial data.

Target customer

Vacation rental property managers, Destination Marketing Organizations (DMOs), tourism boards, and real estate investors.

Industries served

Short-Term Rentals (STR), Travel & Hospitality, Tourism & Destination Marketing, Real Estate Investment

Technology advantage

Proprietary 'Dex AI' engine allows users to query complex hospitality data using natural language; maintains 80+ direct integrations with global PMS providers for high-fidelity data accuracy.

How they differentiate

Key Data differentiates by utilizing 'direct-source' data through 80+ integrations with Property Management Systems (PMS), providing actual verified booking and financial data rather than the 'scraped' or estimated data used by most competitors.

Main competitors

AirDNA, Lighthouse (formerly Transparent), PriceLabs

Key partnerships

Major PMS Providers (Guesty, Track, Escapia, Hostfully), Destination Marketing Organizations (e.g., Visit Florida), Vacation Rental Management Association (VRMA), Pamlico Capital (Strategic Growth Partner)

Notable customers

Visit Florida, Smoky Mountains, Guesty, VTrips

Major milestones

Acquisition of LSI Tools to expand data visualization capabilities, Secured $5M Series A led by Ballast Point Ventures in 2022, Launched Dex AI, the industry's first generative AI data assistant in 2024, Received strategic growth investment from Pamlico Capital in March 2024

Growth metrics

Provides data for over 700,000 properties globally; maintains 80+ direct PMS integrations; estimated ARR between $8.4M - $10M.

Market positioning

Premium business intelligence and real-time benchmarking platform for professional vacation rental managers and Destination Marketing Organizations (DMOs).

Geographic focus

Global, with primary market dominance in North America and significant expansion into Europe and the Asia-Pacific region.

Patents and IP

No registered patents publicly disclosed; relies on proprietary data processing algorithms and trade secrets regarding PMS integration architecture.

About Jason Sprenkle

Jason Sprenkle is a serial entrepreneur with a deep background in the vacation rental and hospitality technology sectors. He previously co-founded 360 Blue, a premier luxury vacation rental management company, and Glad to Have You, a mobile guest management platform that was acquired by HomeAway (now Expedia Group) in 2014. He is also a co-founder of The Sonder Project, a non-profit focused on high-impact international development.

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