Way
Category: AI in Marketing
An experiential commerce platform that provides the infrastructure for enterprise brands to launch, manage, and scale premium, bookable guest experiences. Way was founded in 2020. The company is led by Michael Stocker. Based in Austin, USA. Team size: 11-50. Total funding raised: $25.0M. Latest round: Series A ($20.0M, May 2022). Key investors include Tiger Global Management, Lerer Hippeau, 8VC, Zigg Capital, Slow Ventures.
- Founded
- 2020
- Headquarters
- Austin, USA
- Team size
- 11-50
- Total funding
- $25.0M
Value proposition
Enables brands to transition from selling commodities to selling experiences, driving incremental revenue and brand loyalty through a turnkey 'Experience-as-a-Service' infrastructure.
Products and solutions
Experiential Booking & Management Engine, AI-Powered Experience Curation Tool, Experiential Loyalty Integration Module, Brand Partnerships Network (Cross-brand experience sharing), Guest Insights & Analytics Dashboard
Unique value
Way moves beyond simple booking software by creating a holistic 'Experiential Ecosystem' that automates the discovery, curation, and partnership aspects of the experience economy.
Target customer
Enterprise hospitality groups, luxury resorts, boutique hotels, and multi-family real estate developers.
Industries served
Hospitality, Travel & Tourism, Real Estate (Multi-family & Luxury), Lifestyle & Luxury Retail
Technology advantage
Proprietary AI algorithms that match guest profiles with curated experiences, and a unique B2B network effect that allows brands to easily form partnerships to co-host or cross-promote experiences.
How they differentiate
Way provides enterprise-grade 'Experience-as-a-Service' infrastructure that allows brands to launch and manage their own experiential ecosystems, rather than just acting as a third-party booking marketplace. It uniquely integrates AI-powered curation and a B2B partnership network specifically for luxury hospitality and real estate.
Main competitors
Peek, SevenRooms, FareHarbor
Key partnerships
Hyatt Hotels Corporation, Auberge Resorts Collection, Thompson Hotels, Tiger Global Management (Lead Investor), Various luxury lifestyle and outdoor brands for cross-promotional experiences
Notable customers
Hyatt Hotels Corporation, Auberge Resorts Collection, Thompson Hotels, AutoCamp, The Line Hotels
Major milestones
Successfully pivoted from mountain travel tech (OnlySky) to the Way experiential platform in 2020, Secured $20M Series A led by Tiger Global in 2022, Launched AI-powered Experiential Ecosystem for automated curation and brand partnerships in early 2025
Growth metrics
Expanded from hospitality into multi-family real estate; currently powering experiences for thousands of hotel rooms and luxury residences globally.
Market positioning
Premium B2B SaaS infrastructure provider for the global Experience Economy.
Geographic focus
Global, with a primary focus on North America and luxury travel destinations in Europe and Asia-Pacific.
Patents and IP
No public utility patents disclosed; relies on proprietary software architecture and trade-secret AI curation models.
About Michael Stocker
Michael Stocker is the Co-Founder and CEO of Way. Prior to founding Way, he was the Founder and CEO of OnlySky Inc. (2016–2020), a SaaS platform providing management software for the mountain travel industry and ski schools. His earlier career includes serving as a Government Relations Specialist at Ridge Policy Group and a Congressional Page for the U.S. House of Representatives.
Official website: https://www.way.co/