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11Liter

Category: AI in Healthcare

An AI-powered pet healthcare platform 'Lifet' (라이펫) that enables pet owners to detect progressive diseases such as patella luxation, obesity, and dental issues in just 3 seconds using smartphone photos. 11Liter was founded in 2021. The company is led by Kim Kwang-hyun. Based in Seoul, South Korea. Team size: 10-50. Total funding raised: 2.0B KRW. Latest round: Pre-Series A Bridge, ₩700M, 2025-01, led by Undisclosed. Key investors include AC Pathfinder, Technology Guarantee Fund (KOTEC), Samsung Electronics, BM Smile.

Founded
2021
Headquarters
Seoul, South Korea
Team size
10-50
Total funding
2.0B KRW

Value proposition

Reduces veterinary costs and diagnostic friction through early detection of common pet ailments, while providing financial incentives like insurance premium discounts based on AI health scores.

Products and solutions

Lifet App (AI Health Check, Vet Consultation, and Curated Commerce), AI Diagnostic API (Module for third-party insurance and smart home platforms), Lifet Pet Insurance (Co-developed with DB Insurance), Scientific Supplement Curation (Products vetted by research paper standards)

Unique value

Holder of South Korea's first Class 3 animal medical device license (품목 허가) for AI-based patella luxation diagnosis, achieving clinical accuracy of 97.6% sensitivity and 98.8% specificity.

Target customer

Individual pet owners (B2C), Pet insurance companies (B2B2C), and smart home appliance/telecommunication companies (B2B/API).

Industries served

Pet Technology (PetTech), Healthcare AI, Insurance Technology (Insurtech), E-commerce, Smart Home/IoT

Technology advantage

Maintains a proprietary database of over 15,000 specialized pet vision datasets; utilizes breed-specific posture and angle guidelines to ensure professional-grade diagnostic accuracy via standard smartphone cameras.

How they differentiate

First in Korea to obtain a Class 3 animal medical device license for AI-based patella luxation diagnosis; features 3-second diagnostic speed with 97.6% sensitivity.

Main competitors

AI For Pet (TTcare), Fitpet, Petnow

Key partnerships

DB Insurance (Launched the first pet insurance with premiums linked to AI health results), Samsung Electronics (Selected for C-Lab Outside acceleration program), LG Electronics & Major Telecomm Carriers (Integration of AI modules into smart devices), BM Smile (Strategic investment and commerce partnership), TIPS (Tech Incubator Program for Startups by the Korean Government)

Notable customers

DB Insurance, Samsung Electronics (C-Lab Outside), LG Electronics, Major South Korean Telecomm Carriers

Major milestones

Founded in 2021 by Kim Kwang-hyun, Obtained Korea's 1st Class 3 animal medical device license for AI patella diagnosis (2023), Winner of CES 2024 Innovation Award in Pet Tech and AI categories, Launched 'Lifet Pet Insurance' in partnership with DB Insurance (2024), Reached 2.0B KRW cumulative funding with Pre-Series A Bridge (Jan 2025)

Growth metrics

Reached 80,000 registered members and over 170,000 cumulative AI health analyses as of January 2025.

Market positioning

Pioneer in clinical-grade Vision AI for at-home pet orthopedic and dental screening.

Geographic focus

South Korea, North America (Global expansion in progress via CES and US patents)

Patents and IP

Filed a US patent for pet disease determination technology in 2023; multiple domestic Korean patents registered for AI-based disease detection and health scoring algorithms.

About Kim Kwang-hyun

Kim Kwang-hyun founded 11Liter in 2021 while pursuing a degree in Business Administration at Konkuk University. Driven by the insight that pet healthcare costs spike significantly after age 11, he developed 'Lifet' (라이펫), an AI-driven pet health checkup solution. He successfully led the company to secure Class 3 animal medical device certification for their patella luxation AI diagnosis software and was selected for the prestigious Samsung Electronics C-Lab Outside acceleration program.

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