Adfin
Category: AI in Fintech
Agentic AI-powered revenue collection and money movement platform for UK SMEs, automating invoice payments, credit control, and cashflow management. Adfin was founded in 2024. The company is led by Tom Pope. Based in London, United Kingdom. Team size: 11-50. Total funding raised: $30.0M. Latest round: Series A. Key investors include Index Ventures, Visionaries Club, Cocoa Ventures, Stéphane Kurgan (former COO of King), Andrey Khusid (founder of Miro).
- Founded
- 2024
- Headquarters
- London, United Kingdom
- Team size
- 11-50
- Total funding
- $30.0M
Value proposition
Adfin combines proprietary payment infrastructure with agentic AI to automate the entire invoice-to-payment workflow, reducing late payments from the UK average of 63% to just 9% (7x improvement), while keeping humans in control.
Products and solutions
Adfin platform: Invoice capture & management, Customer Agents (agentic credit control with optimised per-customer reminders, late fee automation, human oversight), Payment collection (direct debit, cards, Apple Pay, Google Pay, open banking, bank transfers, phone card payments), Next-generation direct debits, Real-time cashflow/Overview dashboard, MCP server for AI assistants, Integrations with Xero, QuickBooks, Engager.app, Socket
Unique value
Only platform that owns both the underlying payment infrastructure AND the agentic AI workflows on top, enabling finance teams to deploy AI agents safely with human oversight. 7x better payment timeliness than UK SME average. 1% flat fee per payment regardless of payment method.
Target customer
UK SMEs including accounting firms, law firms, professional services, trades businesses, and care providers; also serves accountants and bookkeepers managing payments for multiple clients.
Industries served
Accounting & Bookkeeping; Legal; Professional Services; Trades & Construction; Care/Healthcare; Small & Medium Enterprises (SMEs)
Technology advantage
Proprietary payment infrastructure coupled with agentic AI that dynamically routes transactions between payment rails (card, bank transfer, direct debit) to maximize success at lowest cost; AI-powered credit control that evaluates each customer and executes personalized follow-up plans; built by fintech veterans who previously built multi-billion dollar payment platforms (Tink/Visa, Mambu)
How they differentiate
Unlike GoCardless (direct debit only) or Chaser/Satago (credit control tools), Adfin combines proprietary payment infrastructure with agentic AI in a single platform, owning both the payment rails and the intelligent workflows. It offers a unified 1% flat fee across all payment methods and uses AI to dynamically choose the optimal payment method per transaction.
Main competitors
GoCardless; Chaser; Satago; Kolleno
Key partnerships
Index Ventures (lead investor), Visionaries Club (co-investor), Cocoa Ventures (investor), Xero (integration), QuickBooks (integration), Engager.app (strategic integration partner), Socket (integration), Sodium (practice management / Direct Debit integration)
Notable customers
Jumpstart, Nuvo Accountancy, BM Technologies, Gascoynes, Helpbox UK, Pillow May, The Numbers Quarter, Stem Accountants, Oppic, Moore to Bookkeeping, More Than Bookkeeping, Neil's Data Consultancy (NDC)
Major milestones
Founded Jan 2024, Pre-Seed round Apr 2024, Public launch & Seed ($4.9M) Jul 2024, Seed extension (€8M) Feb 2025 reaching €12.5M total, Series A (€15.3M/$18M) May 2026 reaching $30M+ total, Named fastest-growing UK tech company / 3rd in Europe (Scaling Europe), Launched Customer Agents with optimised reminders & automatic late fees (Jun 2026), Reached 2,500+ customers, Launched MCP server for AI assistants, Launched AI-powered credit control (Adfin Autopilot), Launched next-generation direct debits
Growth metrics
2,500+ business customers (as of Aug/Sep 2026); 9% late payment rate vs ~63–65% UK SME average (7x improvement); 80 hours/month saved on credit control per customer; £30k recovered in working capital and credit control costs per customer
Market positioning
Category-creating "agentic finance platform" for SME money movement. Positioned as the modern alternative to fragmented legacy solutions (separate payment processors, credit control tools, and accounting software). Strong early traction with 2,500+ UK business customers; expanding beyond collections into end-to-end cashflow management post-Series A.
Geographic focus
UK (current primary market); preparing for international expansion with Series A funding
About Tom Pope
Ex-Worldpay (Head of Growth & Commercialisation); Ex-Tink (built payments business, acquired by Visa for $2.2B); University of Oxford
Latest news about Adfin
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Official website: https://adfin.com