Where is Adfin headquartered?

Adfin is headquartered in London, United Kingdom. The company has a team of 11-50 people.

Adfin operates in the AI in Fintech sector. Agentic AI-powered revenue collection and money movement platform for UK SMEs, automating invoice payments, credit control, and cashflow management. Adfin combines proprietary payment infrastructure with agentic AI to automate the entire invoice-to-payment workflow, reducing late payments from the UK average of 63% to just 9% (7x improvement), while keeping humans in control.

When was Adfin founded?

Adfin was founded in 2024. It is based in London, United Kingdom.

Who is the CEO of Adfin?

Tom Pope is the CEO of Adfin. The company was founded in 2024.

Where is Adfin located?

Adfin is headquartered in London, United Kingdom.

What funding stage is Adfin at?

Adfin is currently at the Series A stage.

How many employees does Adfin have?

Adfin has approximately 11-50 employees.

Adfin

Category: AI in Fintech

Agentic AI-powered revenue collection and money movement platform for UK SMEs, automating invoice payments, credit control, and cashflow management. Adfin was founded in 2024. The company is led by Tom Pope. Based in London, United Kingdom. Team size: 11-50. Total funding raised: $30.0M. Latest round: Series A. Key investors include Index Ventures; Visionaries Club; Stéphane Kurgan (former COO of King); Andrey Khusid (founder of Miro).

Founded: 2024
Headquarters: London, United Kingdom
Team size: 11-50
Total funding: $30.0M

Value proposition

Adfin combines proprietary payment infrastructure with agentic AI to automate the entire invoice-to-payment workflow, reducing late payments from the UK average of 63% to just 9% (7x improvement), while keeping humans in control.

Products and solutions

Adfin platform: Invoice capture & management; AI-powered credit control (automated reminders, late fee calculations, customer-specific follow-up sequences); Payment collection (direct debit, cards, Apple Pay, Google Pay, open banking, bank transfers); Next-generation direct debits; Real-time cashflow visibility; Integrations with Xero, QuickBooks, Engager.app, Socket

Unique value

Only platform that owns both the underlying payment infrastructure AND the agentic AI workflows on top, enabling finance teams to deploy AI agents safely with human oversight. 7x better payment timeliness than UK SME average. 1% flat fee per payment regardless of payment method.

Target customer

UK SMEs including accounting firms, law firms, professional services, trades businesses, and care providers; also serves accountants and bookkeepers managing payments for multiple clients.

Industries served

Accounting & Bookkeeping; Legal; Professional Services; Trades & Construction; Care/Healthcare; Small & Medium Enterprises (SMEs)

Technology advantage

Proprietary payment infrastructure coupled with agentic AI that dynamically routes transactions between payment rails (card, bank transfer, direct debit) to maximize success at lowest cost; AI-powered credit control that evaluates each customer and executes personalized follow-up plans; built by fintech veterans who previously built multi-billion dollar payment platforms (Tink/Visa, Mambu)

How they differentiate

Unlike GoCardless (direct debit only) or Chaser/Satago (credit control tools), Adfin combines proprietary payment infrastructure with agentic AI in a single platform, owning both the payment rails and the intelligent workflows. It offers a unified 1% flat fee across all payment methods and uses AI to dynamically choose the optimal payment method per transaction.

Main competitors

GoCardless; Chaser; Satago; Kolleno

Key partnerships

Index Ventures (lead investor); Visionaries Club (co-investor); Xero (integration); QuickBooks (integration); Engager.app (strategic integration partner); Socket (integration)

Notable customers

Steve Pye & Co (accounting practice); Matix Accounts; Stem Accountants; Neil's Data Consultancy; Cloud Accounting Support Services; TCS; Oppic; Moore to Bookkeeping; The Numbers Quarter; More to Bookkeeping; IT All Figures; Pillow May; Wild Bookkeeping; Nourished Accounting; Bond Evans; Layers Accountancy

Major milestones

Founded Jan 2024; Pre-Seed round Apr 2024; Public launch & Seed ($4.9M) Jul 2024; Seed extension (€8M) Feb 2025 reaching €12.5M total; Series A (€15.3M/$18M) May 2026 reaching $30M+ total; 1,500+ customers milestone; Launched AI-powered credit control (Adfin Autopilot); Launched next-generation direct debits

Growth metrics

1,500+ business customers (as of May 2026); 9% late payment rate vs 63% UK SME average (7x improvement); 80 hours/month saved on credit control per customer; £30k recovered in working capital and credit control costs per customer

Market positioning

Category-creating "agentic finance platform" for SME money movement. Positioned as the modern alternative to fragmented legacy solutions (separate payment processors, credit control tools, and accounting software). Strong early traction with 1,500+ UK business customers in under 2 years.

Geographic focus

UK (current primary market); preparing for international expansion with Series A funding

About Tom Pope

Ex-Worldpay (Head of Growth & Commercialisation); Ex-Tink (built payments business, acquired by Visa for $2.2B); University of Oxford

Official website: https://adfin.com