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Allure Security

Category: AI in Cybersecurity

An AI-powered online brand protection platform that detects, disarms, and eliminates digital impersonation, phishing, and brand abuse across the web, social media, and mobile app stores. Allure Security was founded in 2009. The company is led by Josh Shaul. Based in Wellesley, USA. Team size: 50-100. Total funding raised: $43.0M. Latest round: Series B. Key investors include ["Riverside Acceleration Capital","Glasswing Ventures","Zetta Venture Partners","Curql Collective","Gutbrain Ventures"].

Founded
2009
Headquarters
Wellesley, USA
Team size
50-100
Total funding
$43.0M

Value proposition

Reduces fraud losses and protects customer trust by automating the entire lifecycle of brand protection—from AI-driven discovery to rapid, automated takedowns—moving beyond simple alerting to active threat neutralization.

Products and solutions

["AI-Powered Brand Monitoring (Web, Social, & App Stores)","Automated Takedown & Mitigation Service","Patented Deception & Decoy Data Injection","Phishing Detection & Response Platform","24/7 Managed Security Operations Center (SOC)"]

Unique value

Utilizes a 'deception-first' approach that injects decoy data into fraudulent sites to disrupt the scammer's business model and expose their identity, rather than just blocking the URL.

Target customer

Financial institutions (banks and credit unions), e-commerce brands, healthcare providers, and enterprises with high-value digital brands.

Industries served

["Financial Services (Banking & Credit Unions)","Retail & E-commerce","Healthcare","Technology & SaaS"]

Technology advantage

Combines autonomous AI agents with DARPA-originated 'beacon' technology to track data misuse in real-time, offering a higher degree of automation in the legal and technical takedown process compared to legacy manual services.

How they differentiate

Patented 'deception technology' that injects decoy data into fraudulent sites to disrupt attacker ROI and track data misuse, rather than relying solely on reactive URL blocking.

Main competitors

["ZeroFox","BrandShield","Bolster.ai"]

Key partnerships

["Curql Collective (Credit Union ecosystem)","Jack Henry (Banno banking platform integration)","DefenseStorm (Financial fraud prevention)","NCU-ISAO (National Credit Union Information Sharing & Analysis Organization)","AWS Marketplace"]

Notable customers

["Jack Henry","Curql Collective","DefenseStorm"]

Major milestones

["Secured $17M Series B in January 2025 to scale AI-powered brand protection","Integrated with Jack Henry’s Banno Digital Banking Platform","Pivoted to a SaaS-based Online Brand Protection model in 2018","Founder Salvatore Stolfo surpassed 80 U.S. patents in cybersecurity and AI"]

Growth metrics

Achieved significant market penetration in the credit union sector via the Curql Collective; reported 100%+ year-over-year growth in protected brands.

Market positioning

AI-native challenger in the Digital Risk Protection (DRP) market, specifically targeting high-trust sectors like financial services and e-commerce.

Geographic focus

North America

Patents and IP

Founder Salvatore Stolfo holds over 80 U.S. patents related to beaconing, deception technology, behavior analytics, and decoy file generation.

About Josh Shaul

Josh Shaul is a cybersecurity veteran with over 20 years of leadership experience. Before joining Allure Security as CEO in 2021, he was the Vice President of Web Security Strategy at Akamai Technologies, where he led the security business through a period of significant growth. His previous roles include Vice President of Product Management at Trustwave (Singtel) and various leadership positions at Application Security, Inc. (acquired by Trustwave) and SafeNet.

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