Skip to main content

Asseta AI

Category: AI in Fintech

The Intelligent Family Office Suite™ revolutionizing how family offices manage wealth by replacing spreadsheets with automation, intelligence, and ultra-secure financial visibility. Asseta AI was founded in 2023. The company is led by Dean Palmiter. Based in New York, NY, USA. Team size: 12. Total funding raised: $4.2M. Latest round: Seed. Key investors include Nyca Partners, Motive Partners.

Founded
2023
Headquarters
New York, NY, USA
Team size
12
Total funding
$4.2M

Value proposition

Real-time insights and secure financial visibility through AI-powered automation for complex wealth management needs, with purpose-built architecture for family offices that unifies accounting, banking, and investments in one platform

Products and solutions

Intelligent General Ledger, Multi-entity financial management, Investment tracking and performance monitoring, AI-powered reporting and dashboards, Bill pay automation, Document management, Banking and cashflow management, Forecasting and FP&A, Multi-currency support, Dynamic allocations

Unique value

AI-native platform specifically designed for family offices with agentic automation, combining horizontal AI advancements with vertical-specific financial tools. Purpose-built architecture that addresses the unique complexity of multi-entity, multi-currency family office operations.

Target customer

Single-family offices, multi-family offices, and high-net-worth individuals (HNWIs) managing complex multi-entity wealth

Industries served

Single-family offices, Multi-family offices, Wealth management for ultra-high-net-worth individuals, Financial services, Investment management

Technology advantage

Leverages AI-powered automation with SOC 2 Type II compliance and advanced encryption. Unifies fragmented systems into a single platform with real-time multi-entity consolidation, automated inter-company activity, and family office-specific reporting capabilities.

How they differentiate

AI-powered automation tailored specifically for family offices with real-time financial insights and multi-source data integration. Unlike generic accounting software, Asseta is purpose-built for the complexity of multi-entity family office operations with unified accounting, banking, and investment tracking.

Main competitors

QuickBooks (for smaller operations), SAP (enterprise systems), Addepar (investment management), SS&C Technologies, Eton Solutions, Family Office Exchange (FOX) platforms

Key partnerships

Nyca Partners, Motive Partners, Addepar (investment data), Charles Schwab, J.P. Morgan, Coinbase (crypto), Plaid (banking), Bill.com (payments), Arch (investment tracking), MyFO (family office platform)

Notable customers

23 paying customers including family offices managing over $1B in assets each (specific names not disclosed for privacy)

Major milestones

2023: Founded as Prismatic, 2025: Rebranded from Prismatic to Asseta AI, 2025: Secured $4.2M seed funding co-led by Nyca Partners and Motive Partners, 2025: Achieved SOC 2 Type II compliance, 2025: Expanded integration partnerships with major financial institutions

Growth metrics

$10B+ assets on platform, 99.99% uptime since launch, 23 paying customers with ~1/3 managing >$1B assets each, 8.5x more efficient account reconciliation, 85% faster book closing

Market positioning

Positioned as the intelligent platform for modern family offices, filling a niche between generic ERP systems and hyper-niche tools by offering AI-driven scalability specifically designed for family office needs.

Geographic focus

Headquartered in New York, USA, focusing on North American family offices initially with plans to expand globally

Patents and IP

No patents disclosed in public sources

About Dean Palmiter

Dean Palmiter has over a decade of experience in enterprise software sales, starting at Oracle's NetSuite as a Business Development Representative in 2015, advancing to Account Executive roles. He later became a top salesperson at Sage Intacct, selling accounting software to family offices. He returned to NetSuite from 2020-2022 before founding Asseta AI. He holds a Bachelor of Science in Finance from Lehigh University (2015).

Official website: