Augment
Category: AI in Supply Chain / Logistics
AI assistant 'Augie' designed to automate logistics operations by streamlining workflow, managing multi-channel communications (email, Slack, phone) and optimizing routing for shippers, brokers, and trucking companies. Augment was founded in 2023. The company is led by Harish Abbott. Based in Chicago, San Francisco, and Toronto. Team size: 153. Total funding raised: $110M. Latest round: Series A. Key investors include Redpoint Ventures, 8VC, Shopify Ventures, Autotech Ventures.
- Founded
- 2023
- Headquarters
- Chicago, San Francisco, and Toronto
- Team size
- 153
- Total funding
- $110M
Value proposition
Enhances productivity and efficiency by automating routine logistics tasks and streamlining operations, reducing manual errors and speeding up freight management.
Products and solutions
Augie AI teammate (Workflow Builder, Knowledge Hub, Integrations across phone/email/portals/ERP)
Unique value
Augie’s capability to interact seamlessly across multiple communication channels and manage complex logistics workflows sets it apart.
Target customer
Shippers, brokers, and trucking companies in the logistics industry
Industries served
Logistics, Trucking, Supply Chain, Wholesale Distribution
Technology advantage
Integration of AI tailored specifically to address inefficiencies in logistics, offering a specialized solution rather than a generic automation tool.
How they differentiate
Focused on logistics-specific automation with deep integration into multi-channel communications and operational workflows, unlike general workflow optimization platforms.
Main competitors
Palantir, Other AI-driven logistics platforms
Key partnerships
8VC, Arrive Logistics, NFI, Penske Logistics, Merlin (acquired)
Notable customers
Arrive Logistics, NFI, Armstrong Transport Group, Transportation One, Ewing Outdoor Supply, Insco Distributing, Brooks Safety Solutions, Reece
Major milestones
Launch of Augie AI assistant $25M seed funding round Emergence from stealth mode $85M Series A funding (Sep 2025) Acquisition of Merlin / expansion into wholesale distribution (Apr 2026) Penske Logistics partnership
Growth metrics
Early traction includes customers managing over $35 billion in freight under management (FUM) across dozens of leading shippers and brokerages.
Market positioning
Positioned as an innovative, AI-driven solution set to revolutionize routine logistics tasks and increase operational efficiency.
Geographic focus
Primarily targeting the U.S. trucking and logistics market initially, with potential for global expansion.
Patents and IP
None
About Harish Abbott
Harish Abbott is a seasoned entrepreneur with a track record of building successful companies in the logistics and e-commerce space. He is the co-founder and CEO of Augment, an AI-driven platform that provides an AI assistant named 'Augie' to automate and streamline logistics operations. Prior to Augment, he co-founded and led Deliverr, a fulfillment and logistics company that was acquired by Shopify for $2.1 billion. He also served as a VP at Shopify after the acquisition. His earlier ventures include co-founding Symphony Commerce, a platform for e-commerce brands.
Official website: https://www.goaugment.com/