Authentica
Category: AI in Supply Chain / Logistics
An AI-powered platform providing real-time supply chain visibility, compliance, and risk management. Authentica was founded in 2024. The company is led by Shahan Salema. Based in Toronto, Canada. Team size: 2-10. Total funding raised: $6.2M total (all rounds). Latest round: Not disclosed.
- Founded
- 2024
- Headquarters
- Toronto, Canada
- Team size
- 2-10
- Total funding
- $6.2M total (all rounds)
Value proposition
Reduces compliance risk and enhances operational speed by generating verifiable audit trails with human oversight, combining AI with scientific verification.
Products and solutions
AI agents for autonomous supply chain management, Platform for managing product testing, shipment inspections, and audits
Unique value
Combines AI, product testing, and embedded finance to identify, act on, and remove supply chain risks, creating measurable ROI without disrupting existing systems.
Target customer
Businesses with global supply chains requiring management of product testing, shipment inspections, and audits.
Industries served
Logistics, Manufacturing, Retail
Technology advantage
An AI-powered platform that provides real-time, autonomous visibility into complex global supply chains, supported by scientific verification for a higher level of assurance.
How they differentiate
Authentica differentiates itself by combining artificial intelligence with physical product testing and embedded finance to identify, act on, and eliminate supply chain risks. This creates a verifiable audit trail while maintaining human oversight, which allows the company to offer a more holistic and actionable approach to supply chain visibility and compliance.
Main competitors
FourKites, project44, Tive
Key partnerships
Control Union
Major milestones
January 2024: Founded by Shahan Salema (ex-Flexport) and Prateek Vohra, 2024: Developed AI-powered supply chain platform with BioTags® molecular verification, September 2025: Launched AI-native platform with Control Union partnership, 2025: Product combines AI agents, physical verification (BioTags®), and embedded finance
Growth metrics
Not publicly available
Market positioning
As a new entrant, Authentica is positioning itself as an innovator in the supply chain risk management sector. By leveraging AI and scientific verification, it targets a niche that requires a higher level of scrutiny and verification than what traditional visibility platforms offer. The company aims to carve out a leadership position in the emerging field of AI-driven supply chain compliance.
Geographic focus
Based in San Francisco, Authentica's initial focus appears to be on the North American market. However, given the global nature of supply chains, it is likely that the company will expand its geographic focus as it grows.
Patents and IP
Not publicly available
About Shahan Salema
Previously Head of Enterprise Sales for Canada at Flexport and Sales Manager at Convoy.
Official website: https://www.authenti.ca/