Charm Security Ltd.
Category: AI in Cybersecurity
A scam prevention platform that uses AI and psychological insights to protect against AI-driven fraud. Charm Security Ltd. was founded in 2022. The company is led by Roy Zur. Based in New York-based with strong ties to Israel. Team size: 25. Total funding raised: $8 million. Latest round: Seed ($8M, March 2025). Key investors include Team8 Labs Ltd. (lead investor).
- Founded
- 2022
- Headquarters
- New York-based with strong ties to Israel
- Team size
- 25
- Total funding
- $8 million
Value proposition
Proactive intervention against scams using AI-driven real-time analysis and psychological insights.
Products and solutions
AI-driven fraud detection and prevention platform
Unique value
Combines AI with psychological insights to disrupt scams in real-time by addressing human vulnerability patterns.
Target customer
Financial institutions and consumers vulnerable to AI-powered scams
Industries served
Financial services, Cybersecurity
Technology advantage
Proactive approach to fraud prevention leveraging real-time AI interventions.
How they differentiate
Emphasizes psychological insights and real-time intervention, setting it apart from traditional fraud detection systems.
Main competitors
IBM Security, SAS Institute, FICO
Key partnerships
Team8 Labs Ltd.
Major milestones
Launched from stealth mode Secured $8 million in seed funding
Growth metrics
Currently expanding product development and market reach
Market positioning
Positioned as a leader in combating AI-driven scams through proactive measures.
Geographic focus
Global, with a strong focus on regions vulnerable to AI-powered fraud
Patents and IP
None
About Roy Zur
Roy Zur is a serial entrepreneur and cyber intelligence expert with over 20 years of experience. He is the Co-Founder and CEO of Charm Security, a company that has developed an AI-powered platform to combat scams and human-centric fraud. Prior to Charm Security, he founded and led Cybint, a cybersecurity education and training platform, which was later acquired. He also served as the Managing Director of BARBRI Global. His extensive background includes service in the Israeli military's elite intelligence unit, Unit 8200, and he is also a certified attorney.
Official website: https://www.charmsecurity.com/