Clarify, Inc.
Category: AI in Marketing
An AI-native autonomous CRM platform designed to eliminate manual data entry and automate sales workflows for enterprises. Clarify, Inc. was founded in 2024. The company is led by Patrick Thompson. Based in Seattle, WA, USA. Team size: 24. Total funding raised: $22.5 million. Latest round: Series A. Key investors include USVP, Gradient Ventures, Madrona, Recall, Ascend, Essence, New Normal Fund, Fika.
- Founded
- 2024
- Headquarters
- Seattle, WA, USA
- Team size
- 24
- Total funding
- $22.5 million
Value proposition
Eliminates the administrative burden of traditional CRMs by autonomously capturing interactions from emails, calls, and meetings, providing real-time insights to boost sales productivity.
Products and solutions
Autonomous CRM Platform, Automated Contact and Activity Capture, AI-driven Pipeline Management, Real-time Sales Analytics and Recommendations
Unique value
Built from the ground up as an 'AI-native' autonomous system, not as an AI layer on top of a legacy platform. It is designed to require zero manual data entry from sales professionals.
Target customer
Mid-sized to large B2B enterprise sales organizations seeking to replace or augment legacy CRMs like Salesforce.
Industries served
Technology (SaaS), Professional Services, General B2B Enterprises
Technology advantage
Proprietary generative AI models that automatically ingest, structure, and analyze data from multiple communication channels, aiming to solve the low user adoption rates that plague traditional CRMs.
How they differentiate
Clarify offers a fully autonomous system to eliminate manual work, whereas competitors add AI features to legacy platforms (Salesforce), provide lighter automation (HubSpot), or serve as data-enrichment layers for existing CRMs (People.ai).
Main competitors
Salesforce, HubSpot, People.ai
Key partnerships
HubSpot, Zapier, Segment, Amplitude, PostHog
Notable customers
N/A
Major milestones
Founded in January 2024. Secured a $22.5 million Series A funding round in June 2024, co-led by USVP and Gradient Ventures.
Growth metrics
N/A
Market positioning
A next-generation challenger targeting enterprise customers frustrated by the complexity, low user adoption, and manual overhead of incumbent CRM systems.
Geographic focus
North America
Patents and IP
Information not publicly available
About Patrick Thompson
Patrick Thompson is a three-time founder. He started his first company right after college and founded and sold his second company, Iteratively, to Amplitude in 2019, where he remained as a Director of Product until recently. He then co-founded Clarify, a next-generation CRM platform designed for modern businesses that consolidates scattered customer data and aims to automate and deliver actionable insights to drive growth. He is also a family man, being a loving husband and father of one child, balancing family life with entrepreneurship.
Official website: https://www.clarify.ai