Skip to main content

CloudForge

Category: AI in Supply Chain / Logistics

An AI-powered, all-in-one ERP, CRM, and eCommerce platform purpose-built to modernize the $250B metal distribution and service center industry. CloudForge was founded in 2023. The company is led by Ben Marans. Based in Toronto, Canada. Team size: 11-50. Total funding raised: $9.95M. Latest round: Series A ($6.0M, May 2025). Key investors include Zero Infinity Partners, Resolute Ventures, Bienville Capital.

Founded
2023
Headquarters
Toronto, Canada
Team size
11-50
Total funding
$9.95M

Value proposition

Replaces outdated, manual workflows with a unified digital nervous system that automates quoting, optimizes inventory, and provides real-time data visibility to increase high-margin sales.

Products and solutions

AI-Native ERP (Enterprise Resource Planning), Integrated CRM & Sales Management, B2B eCommerce & Customer Portal, Automated Quoting Engine, Inventory & Warehouse Management System (WMS), Real-time Analytics & Reporting Dashboard

Unique value

CloudForge is the first to offer a vertically integrated 'all-in-one' stack specifically for metal service centers, moving beyond the generic ERPs or fragmented point solutions that have dominated the industry for decades.

Target customer

Metal service centers, metal distributors, and wholesalers who currently rely on fragmented legacy software.

Industries served

Metal Distribution, Logistics & Supply Chain, Industrial Manufacturing, Vertical SaaS

Technology advantage

Leverages proprietary AI to handle the complex variables of metal sales (such as material grades, shapes, and processing requirements) and automates the high-volume quoting process which is traditionally manual and error-prone.

How they differentiate

CloudForge offers a vertically integrated, AI-native 'all-in-one' stack (ERP, CRM, and eCommerce) specifically for metal service centers, replacing fragmented legacy systems with automated quoting and predictive inventory workflows.

Main competitors

Enmark Systems, Invera (Stratix), Paperless Parts

Key partnerships

Zero Infinity Partners (Lead Investor), Resolute Ventures, Bienville Capital, Strategic metal industry advisors and early-adopter service centers

Notable customers

KWG Industries, Fighter Jet Metals, Metals & Alloys, West Walker Steel

Major milestones

Emerged from stealth with $3.95M Seed funding in February 2024, Launched the first AI-powered all-in-one platform for metal service centers in 2024, Established strategic partnership with West Walker Steel in May 2024, Secured $6M in Series A funding to scale engineering and customer success teams in May 2025

Growth metrics

Reported 2x increase in quoting speed for early adopters and nationwide expansion across US metal service centers.

Market positioning

Early-stage vertical SaaS disruptor targeting the $250B metal distribution industry.

Geographic focus

North America (United States and Canada)

Patents and IP

No registered patents disclosed as of latest update; focus is on proprietary software architecture and industry-specific AI models.

About Ben Marans

Previously an Associate and Deal Team Lead at Fractal Software, a venture studio where he focused on vertical SaaS investments and venture building. He has extensive experience in the startup ecosystem, having worked with companies like Backpack Healthcare and Fillogic.

Official website: