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CloudX

Category: AI Infrastructure

AI-native mobile advertising supply-side platform that uses Claude AI agents to automate ad pricing and inventory optimization for publishers CloudX was founded in 2025. The company is led by Jim Payne. Based in San Francisco, USA. Team size: 14. Total funding raised: $30M. Latest round: Series A, $30M, 2025-11-13, led by Addition. Key investors include Addition, DST Global, Terrain, ENIAC, Javelin, Breakpoint Capital.

Founded
2025
Headquarters
San Francisco, USA
Team size
14
Total funding
$30M

Value proposition

AI-driven automation of ad monetization workflows, cross-device ad optimization, and liquid marketplace for publishers with verifiable transparency through Trusted Execution Environment (TEE)

Products and solutions

AI-powered ad pricing algorithms, Unified auction platform for mobile inventory, Cross-device ad optimization tools, Publisher SDK for programmatic ad integration, Trusted Execution Environment for secure auctions, Claude AI agent-based optimization

Unique value

First mobile ad platform integrating Anthropic's Claude AI agents for real-time ad pricing and inventory management with Trusted Execution Environment for verifiable transparency

Target customer

Mobile app publishers, AI publishers, and B2B app developers

Industries served

Mobile advertising, AI publishing, App monetization, Programmatic ad tech

Technology advantage

Combines ad tech expertise from MoPub/MAX founders with Anthropic's Claude AI for predictive ad optimization, treating ad infrastructure as code with AI agents and secure TEE-backed auctions

How they differentiate

CloudX leverages Anthropic's Claude AI agents for automated ad pricing and inventory optimization with TEE-backed secure auctions, whereas competitors rely on traditional programmatic advertising models or legacy infrastructure. It focuses specifically on AI-native mobile ad monetization for publishers.

Main competitors

Magnite, AppLovin, Google AdMob, IronSource/Unity LevelPlay, Adobe Advertising Cloud

Key partnerships

Meta (advertiser-side integration), Liftoff (publisher monetization), Magnite (SSP integration via SDK), Anthropic (Claude AI agents), Addition (Series A lead investor)

Notable customers

Meta, Liftoff, Magnite

Major milestones

Founded by MoPub and MAX creators (2025), $30M Series A led by Addition (November 2025), Partnerships with Meta and Liftoff integrated via mobile SDK, Launch of Claude AI agent-based ad optimization for publishers, Trusted Execution Environment for secure ad auctions

Growth metrics

Private, early-stage company - no public revenue metrics disclosed

Market positioning

Positioned as an AI-native platform rebuilding mobile ad monetization for the AI era, targeting publishers seeking automation and optimization beyond conventional adtech solutions.

Geographic focus

Primarily U.S.-centric with San Francisco headquarters, but caters to global mobile publishers through its SDK partnerships (Meta, Liftoff, Magnite) and ad networks.

Patents and IP

No publicly disclosed patents yet, but leverages proprietary AI training for ad workflows and TEE infrastructure

About Jim Payne

Co-founder and former CEO of MoPub (acquired by Twitter for $350M), Co-founder of MAX (acquired by AppLovin), Early Google engineer working on AdWords/AdSense infrastructure

Official website: