Deliveroo UAE
Category: AI in Supply Chain / Logistics
An on-demand delivery platform connecting customers with a wide selection of local restaurants, grocery stores, and retail shops. Deliveroo UAE was founded in 2015. The company is led by Nick Price (General Manager, Middle East). Based in Dubai, United Arab Emirates. Team size: 201-500. Total funding raised: $2.95B. Latest round: Post IPO. Key investors include Amazon, Fidelity, T. Rowe Price, Index Ventures.
- Founded
- 2015
- Headquarters
- Dubai, United Arab Emirates
- Team size
- 201-500
- Total funding
- $2.95B
Value proposition
Providing a fast and reliable on-demand delivery service with a wide selection of restaurants, grocery stores, and retail outlets.
Products and solutions
On-demand food delivery, Deliveroo Hop (rapid grocery delivery), Deliveroo Shopping (retail goods delivery), Deliveroo Plus (subscription service), Editions (delivery-only kitchens)
Unique value
Expansion beyond food delivery into groceries and retail with 'Deliveroo Shopping', and the 'Editions' delivery-only kitchen concept.
Target customer
Consumers and businesses in the UAE seeking on-demand delivery of food, groceries, and retail products.
Industries served
Food and Beverage, Grocery, Retail
Technology advantage
A three-sided marketplace model with a strong logistics network, brand recognition, and a technology platform connecting customers, riders, and a wide range of merchants. The recent acquisition by DoorDash is expected to further enhance their technological capabilities.
How they differentiate
Deliveroo differentiates itself through a focus on high-quality service, swift delivery times, and securing exclusive partnerships with popular, often higher-end, local and international restaurants. They are also increasingly focusing on sustainable delivery methods and have expanded into non-food retail and grocery delivery.
Main competitors
Talabat, Careem NOW
Key partnerships
Choithrams (for Deliveroo Hop grocery delivery), Tavola, Geekay, Early Learning Centre (for Deliveroo Shopping)
Notable customers
Deliveroo partners with a wide range of popular local and international restaurant chains in the UAE, often securing exclusive delivery rights. Notable examples include restaurants like Five Guys, The Cheesecake Factory, and many local premium eateries.
Major milestones
Entered the UAE market in November 2015., Expanded its service to include grocery and retail delivery., Acquired by DoorDash in a deal completed in October 2025, integrating its UAE operations into the global DoorDash network.
Growth metrics
While specific growth metrics for the UAE are not public, Deliveroo held a 12% market share of the UAE's food delivery market by order volume as of May 2022. The company also significantly improved its customer experience ranking, ascending 28 places in KPMG's 2023-24 UAE Customer Experience Excellence report.
Market positioning
Deliveroo is positioned as a premium food delivery service and a strong second player in the UAE market. While Talabat holds the largest market share by order volume, Deliveroo is its closest competitor, known for its strong brand presence in key urban areas and a curated selection of restaurants.
Geographic focus
The competition is concentrated in the major urban and commercial centers of the UAE, primarily Dubai and Abu Dhabi, which is the same geographic focus as Deliveroo UAE.
Patents and IP
Information not publicly available
About Nick Price (General Manager, Middle East)
Previously General Manager of Deliveroo Hong Kong, with a background in strategy and operations.
Official website: https://deliveroo.ae/