How much funding has Dfinitiv raised?

Dfinitiv has raised Undisclosed in total funding. Their latest funding round was Corporate Round. Key investors include United Airlines Ventures.

Where is Dfinitiv headquartered?

Dfinitiv is headquartered in Englewood, New Jersey, USA. The company has a team of 11-50 people.

What does Dfinitiv do?

Dfinitiv operates in the AI in Marketing sector. A commerce technology company that provides a platform to turn loyalty programs into revenue-generating commerce media networks. To monetize high-trust customer relationships and frequent digital engagement by transforming existing loyalty program touchpoints into a seamless commerce media network.

When was Dfinitiv founded?

Dfinitiv was founded in 2022. It is based in Englewood, New Jersey, USA.

How much funding has Dfinitiv raised?

Dfinitiv has raised Undisclosed in total funding. Key investors include United Airlines Ventures.

Who is the CEO of Dfinitiv?

Joe Fitzgerald is the CEO of Dfinitiv. The company was founded in 2022.

Where is Dfinitiv located?

Dfinitiv is headquartered in Englewood, New Jersey, USA.

What funding stage is Dfinitiv at?

Dfinitiv is currently at the Early Stage stage.

How many employees does Dfinitiv have?

Dfinitiv has approximately 11-50 employees.

Dfinitiv

Category: AI in Marketing

A commerce technology company that provides a platform to turn loyalty programs into revenue-generating commerce media networks. Dfinitiv was founded in 2022. The company is led by Joe Fitzgerald. Based in Englewood, New Jersey, USA. Team size: 11-50. Total funding raised: Undisclosed. Latest round: Corporate Round. Key investors include United Airlines Ventures.

Founded: 2022
Headquarters: Englewood, New Jersey, USA
Team size: 11-50
Total funding: Undisclosed

Value proposition

To monetize high-trust customer relationships and frequent digital engagement by transforming existing loyalty program touchpoints into a seamless commerce media network.

Products and solutions

SmartCXP™ Platform: An innovative Commerce Experience Platform that unifies affiliate offers, curated content, and branded experiences., SmartLink™: A proprietary deep-linking engine that connects user context and intent to optimized in-app and web experiences.

Unique value

Dfinitiv's platform is purpose-built for non-retail enterprises to launch their own commerce media networks, leveraging existing loyalty audiences. It offers a mobile-first, composable platform that bridges the gap between fragmented customer experiences and monetizes digital engagement through a unified interface.

Target customer

Enterprises with large, engaged loyalty programs, such as airlines, banks, and financial institutions.

Industries served

Airlines, Travel & Hospitality, Banking, Financial Services, Credit Card Issuers

Technology advantage

The core technological advantage is the SmartCXP™ platform, which combines customer-focused personalization, intelligent loyalty offers, and a proprietary deep-linking engine (SmartLink™). This creates a seamless user journey from offer discovery to purchase, capturing data and revenue that is often lost in traditional affiliate marketing. Their business advantage is a strong, experienced founding team and the validation from a strategic partnership and investment from United Airlines.

How they differentiate

Dfinitiv differentiates itself by offering a platform that transforms loyalty programs into fully-fledged commerce platforms. Their SmartOffers™ Platform uses AI to create personalized offers, enabling brands to monetize their loyalty programs through a new media channel and drive ancillary revenue. This approach combines loyalty, commerce, and media in a unique way, moving beyond traditional points-based loyalty systems.

Main competitors

Bridge, a marketing and loyalty platform, Collinson, a global leader in loyalty and benefits, Points (a Plusgrade company), a loyalty commerce and technology provider

Key partnerships

United Airlines Ventures (Strategic Investor and Partner), Amadeus Startup Universe (Top 9 Travel Startups of 2026), Plug and Play Tech Center (Travel & Hospitality Batch 21)

Notable customers

United Airlines

Major milestones

Secured a strategic investment and partnership with United Airlines to enhance the airline's loyalty and media revenue streams., Development and launch of the SmartOffers™ Platform., Named one of Amadeus' Top 9 Travel Startups of 2026 (March 2026)., Accepted into Plug and Play Tech Center Travel & Hospitality Batch 21 in Silicon Valley.

Growth metrics

Not publicly available. The company is in its early stages, and growth metrics are not disclosed.

Market positioning

Dfinitiv is positioned as a technology partner for large enterprises, particularly in the travel, banking, and finance sectors. They aim to help these companies unlock new revenue streams from their existing loyalty programs by creating a marketplace for personalized offers and experiences. The strategic investment from United Airlines Ventures solidifies their position in the airline industry and signals a focus on the travel sector.

Geographic focus

While Dfinitiv is a US-based company, its services have the potential for global reach. However, with its initial key investor and partner, United Airlines, being a major US airline, its primary geographic focus appears to be North America at this stage.

Patents and IP

No public patents found.

About Joe Fitzgerald

Co-Founder and CEO of Dfinitiv. Previously, VP & GM of the Management Business Unit at Red Hat. Co-Founder and CEO of ManageIQ (acquired by Red Hat).

Official website: https://www.dfinitiv.io/