Donna
Category: AI in Marketing
Proactive AI assistant for field sales teams that automates admin, prepares meetings, captures interactions, and updates CRMs in real-time. Donna was founded in 2023. The company is led by Nicolas Christiaen. Based in Ghent, Belgium. Team size: 24. Total funding raised: $6.4M. Latest round: Seed. Key investors include Frontline Ventures, Pitchdrive, Fortino Capital, Syndicate One, Everywhere Ventures, WeLoveFounders.
- Founded
- 2023
- Headquarters
- Ghent, Belgium
- Team size
- 24
- Total funding
- $6.4M
Value proposition
Saves 75% admin time, boosts CRM adoption 10x, increases close rates by 20%, and provides 100% visibility into field interactions via automated notes, updates, and coaching.
Products and solutions
Donna AI: Multimodal assistant for meeting prep, real-time note-taking (online/in-person), CRM updates (contacts/opportunities/quotes), email drafting, sales playbook coaching, and daily prioritization.
Unique value
Purpose-built for field sales (not desk-based), proactive and multimodal (voice/listening on-the-go), creates a 'system of context' from interactions, handles custom CRM objects seamlessly.
Target customer
Field sales representatives and teams in B2B companies who spend most time on the road, needing mobile-first tools for CRM compliance and productivity.
Industries served
Real Estate, Manufacturing, Services, Construction, Healthcare & Life Sciences, Wealth Management, Energy, Paints & Coatings
Technology advantage
Deep integrations with Salesforce, SAP, Microsoft Dynamics 365, HubSpot, Outlook, Google Calendar; enterprise security (ISO 27001, GDPR, CCPA, SOC 2); quick onboarding (<2 weeks); bridges real-world field sales with CRM without manual input.
How they differentiate
Donna is a proactive, multimodal AI assistant tailored for field sales reps on the go, offering hyper-personalized briefings, real-time coaching, automatic meeting capture (voice/in-person), and seamless CRM updates (Salesforce, SAP, Dynamics 365). It saves 75% admin time and boosts CRM adoption 10x, differentiating from general sales AI by focusing on mobile workflows, deep integrations, and post-meeting automation.
Main competitors
Bliro, Myko AI, Floworks
Key partnerships
Plaud (strategic integration for AI note-taking), Deloitte, PwC, Orion Global Solutions, Salesforce (AppExchange listing), SAP, Microsoft Dynamics 365, HubSpot
Notable customers
ABB, Atlas Copco, Luminus, Liantis, ERA Real Estate, Boss Paints, Bonana, Indie Group, Santens
Major milestones
Founded 2023, €1.5M pre-seed (Jun 2024), €4.1M seed led by Frontline Ventures (Dec 2025), Integrations with Salesforce, SAP, Microsoft Dynamics 365, HubSpot, Partnerships with Deloitte, PwC, Orion Global Solutions, ISO 27001, GDPR, SOC2 compliant, Global rollout: NY, London, Ghent
Growth metrics
75% less admin time; 20% higher close rates; 10x CRM adoption; 5x increase in data quality
Market positioning
Emerging leader in AI for field sales automation, targeting underserved mobile reps in B2B industries (manufacturing, CPG, services, real estate); post-seed stage with strong traction via enterprise integrations and partnerships.
Geographic focus
Europe (Belgium HQ in Ghent, presence in UK/London, Netherlands); expanding to US (New York); global customers from Brazil to Australia.
Patents and IP
No public patents or IP details found.
About Nicolas Christiaen
Founder of Cashforce (acquired by TIS in 2022); Tech entrepreneur and investor in B2B SaaS and Proptech
Official website: https://www.askdonna.com/