Fay
Category: AI in Healthcare
Fay connects individuals with insurance-covered Registered Dietitians for personalized nutrition and lifestyle counseling. Fay was founded in 2022. The company is led by Sammy Faycurry. Based in San Francisco, CA, USA. Team size: 2,300. Total funding raised: $75 million. Latest round: $50 million Series B led by Goldman Sachs. Key investors include Goldman Sachs, General Catalyst, Forerunner Ventures.
- Founded
- 2022
- Headquarters
- San Francisco, CA, USA
- Team size
- 2,300
- Total funding
- $75 million
Value proposition
Provides accessible, affordable, and personalized nutrition care through AI-driven platforms, often covered by insurance.
Products and solutions
AI-supercharged care, personalized nutrition plans, supplement recommendations, hyper-curated shopping carts, lab analyses
Unique value
Fay's AI-driven platform automates administrative tasks for dietitians, allowing them to focus on personalized care. It integrates with major insurance providers to offer services with little to no out-of-pocket cost.
Target customer
Individuals seeking nutrition counseling, employers offering health benefits, and insurance providers.
Industries served
Healthcare, Nutrition, Insurance, Employer Health Plans
Technology advantage
Vertical AI integration into dietitian workflows, enhancing efficiency and precision in care delivery.
How they differentiate
Fay's unique selling point is its integration with major insurance providers and its AI-driven platform for dietitians.
Main competitors
Optavia, Noom, WW (formerly Weight Watchers)
Key partnerships
United Healthcare, Aetna CVS, Blue Cross, Anthem, Cigna, Optum, Humana, Amazon, Microsoft, Pepsi
Notable customers
Amazon, Microsoft, Pepsi, United Healthcare, Aetna CVS
Major milestones
Achieved a $500 million valuation Expanded services to cover over 200 million Americans
Growth metrics
Rapid expansion of RD network to over 2,300 providers, partnerships with major employers and insurance companies.
Market positioning
Fay positions itself as a leader in democratizing access to nutrition counseling, focusing on proactive healthcare.
Geographic focus
Primarily operates in the U.S., with a focus on expanding access to over 200 million Americans.
Patents and IP
Not explicitly mentioned in available sources.
About Sammy Faycurry
Sammy Faycurry is the Co-Founder and CEO of Fay. He was inspired to start the company by his mother and sister, who are both Registered Dietitians. Before founding Fay, he worked as a Product Manager at Facebook and was an investor at Gladly. He attended the University of Michigan and was enrolled in the MBA program at Harvard Business School before leaving to launch Fay.
Official website: https://www.faynutrition.com