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Flam

Category: AI in Marketing

An AI-powered infrastructure platform that enables brands to create and distribute interactive, app-less Mixed Reality (MR) experiences across touch, voice, and motion. Flam was founded in 2021. The company is led by Shourya Agarwal. Based in Bengaluru, India. Team size: 51-200. Total funding raised: $22M total. Latest round: Series A ($14M, May 2025). Key investors include RTP Global, Inventus Capital Partners, SVQ, 9Unicorns, Kwaish Ventures, Dovetail, Turbostart.

Founded
2021
Headquarters
Bengaluru, India
Team size
51-200
Total funding
$22M total

Value proposition

Eliminates the friction of app downloads by delivering immersive, interactive brand experiences through simple web links and QR codes, significantly increasing consumer engagement and reach.

Products and solutions

AI-Driven Mixed Reality (MR) Infrastructure, App-less AR/MR Distribution Engine, Multi-modal Interaction Suite (Touch, Voice, and Motion-based engagement), Interactive Advertising Formats, Brand Engagement & Performance Analytics Dashboard

Unique value

Propels brand engagement beyond static visuals into 'Touch to Voice to Motion' interactions that are entirely 'app-less,' allowing instant access via mobile browsers.

Target customer

Global consumer brands (Fortune 500), marketing and advertising agencies, and media companies.

Industries served

Marketing & Advertising, Consumer Electronics, Entertainment & Streaming, FMCG (Fast-Moving Consumer Goods), E-commerce & Retail

Technology advantage

Leverages a proprietary GenAI-powered pipeline to transform traditional marketing content into scalable, interactive MR experiences that can reach hundreds of millions of users without hardware or software barriers.

How they differentiate

Proprietary GenAI-powered infrastructure that enables 'app-less' multi-modal interactions (Touch, Voice, and Motion) without requiring hardware or software downloads.

Main competitors

8th Wall (Niantic), Blippar, Zappar

Key partnerships

Google, Samsung, Netflix, WPP (Global advertising holding company), RTP Global (Lead Investor), Inventus Capital Partners

Notable customers

Google, Samsung, Netflix, WPP, Unilever

Major milestones

Pivoted from an AR social media platform to a global AI infrastructure provider for brands., Successfully scaled 'app-less' Mixed Reality experiences to over 100 Fortune 500 brands., Raised $14M Series A led by RTP Global in May 2025 to expand global operations., Launched 'Touch to Voice to Motion' interaction suite for interactive advertising.

Growth metrics

Serves 100+ major global brands; holds 45% US market share in its specific AI-MR niche; reached hundreds of millions of users.

Market positioning

AI infrastructure provider for global brand engagement and interactive marketing.

Geographic focus

North America (USA), Asia-Pacific (India)

Patents and IP

No specific registered patents disclosed; utilizes proprietary AI-driven MR infrastructure and specialized interaction logic.

About Shourya Agarwal

Founder and CEO of Flam; Alumnus of BITS Pilani; specialized in Mixed Reality (MR) and AI-driven consumer engagement; led the company through its evolution from an AR social media platform to a global AI infrastructure provider for the brand and marketing industry; successfully raised $22M in total funding including a $14M Series A in 2025.

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