GIGR
Category: AI in Marketing
Multi-agent AI growth system (Playad / Playad Autopilot) that plans, creates, launches, and optimizes paid ads across Meta, Google, TikTok, and other platforms—from competitive research through creative production and media buying. GIGR was founded in 2024. The company is led by Jay Jaeyeon Cho (Jay Cho). Based in San Francisco, USA. Team size: 2-10. Total funding raised: $5.4M. Latest round: Pre-Seed. Key investors include BRV Capital Management, Mirae Asset Venture Investment, Krew Capital, Bora Chung, Jihun Yu.
- Founded
- 2024
- Headquarters
- San Francisco, USA
- Team size
- 2-10
- Total funding
- $5.4M
Value proposition
Unifies competitive intelligence, creative production (image, video, UGC-style, interactive), campaign setup, performance analysis, and optimization into one multi-agent workflow so performance marketers can experiment and iterate without agency overhead.
Products and solutions
Playad Autopilot (end-to-end multi-agent performance marketing), AI Ad Workspace / Chat agent workspace, Multi-Agent Creative Engine (image, video, UGC-style, interactive), Campaign setup & media-buying agents (Meta, Google, TikTok+), Competitive intelligence & creative performance iteration loop
Unique value
End-to-end multi-agent Autopilot for performance marketing: specialized agents for research, creative, campaign prep, analysis, and optimization, with human approval gates—starting from interactive ads and expanding to image/video/UGC across major ad platforms.
Target customer
Performance marketing teams and lean growth orgs at mobile apps, gaming, commerce, fintech, and consumer brands seeking to replace or augment agency/in-house paid-ads workflows.
Industries served
Mobile Gaming, E-commerce / Commerce, Mobile Apps, Fintech, Consumer Services, Digital Advertising
Technology advantage
The founding team combines deep 'insider' knowledge of ad-platform algorithms (ex-Meta/Instagram Ads and Uber) with large-scale gaming AI expertise (ex-Bagelcode), allowing them to build ads that are technically optimized for platform delivery and user engagement.
How they differentiate
Multi-agent Autopilot covers the full paid-ads loop (research → creative → launch → analyze → optimize) with approval/spend guardrails, not just asset generation—positioned against agencies and single-point tools (e.g., Creatify, Madgicx).
Main competitors
Creatify, Madgicx, AppLovin (SparkLabs), Unity (Luna), performance marketing agencies
Key partnerships
Y Combinator (S24 Batch), BRV Capital Management, Mirae Asset Venture Investment, Krew Capital
Notable customers
Nexon, Krafton, Kabam, NHN, Madup, Double N Corp. (testimonial)
Major milestones
Participated in the Y Combinator S24 cohort, Successfully rebranded/launched as Playad (playad.ai), Closed $5.4M Pre-Seed round led by BRV Capital Management and Mirae Asset Venture Investment in January 2026, Launched Playad Autopilot globally (Aug 2026); surpassed 6,000 accounts during soft launch
Growth metrics
YC S24; $5.4M Pre-Seed (Jan 2026); Playad Autopilot global launch Aug 2026 with 6,000+ accounts in soft-launch month; site claims $1B+ managed ad spend and 6,000+ marketers/founders.
Market positioning
AI-native disruptor in the performance marketing and mobile gaming advertising space.
Geographic focus
Global (Headquartered in San Francisco, USA)
Patents and IP
No specific patents disclosed; proprietary multi-agent AI orchestration logic.
About Jay Jaeyeon Cho (Jay Cho)
Jay Jaeyeon Cho previously headed the AI game studios at Bagelcode, playing a key role in the company's growth to 50M+ users and approximately $70M in annual revenue.
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Official website: https://playad.ai