Gladys
Category: AI in Healthcare
AI-powered platform that automates and streamlines home care agency operations, connecting families with trusted local caregivers in the UK. Gladys was founded in 2023. The company is led by Georgina Robinson. Based in Bath, United Kingdom. Team size: 11-50. Total funding raised: £1.5M. Latest round: Seed. Key investors include Cornerstone VC, Exceptional Ventures, Embryo Ventures, Ufi Ventures, Houghton Street Ventures, Conduit EIS Impact Fund.
- Founded
- 2023
- Headquarters
- Bath, United Kingdom
- Team size
- 11-50
- Total funding
- £1.5M
Value proposition
To make home care more affordable, accessible, and efficient by automating administrative tasks and intelligently matching caregivers with clients based on needs, personality, and proximity.
Products and solutions
AI-powered caregiver matching, Automated scheduling and communication tools, Platform for managing home care operations
Unique value
The platform's uniqueness lies in its focus on automating the administrative backend for care agencies, using AI to facilitate intelligent and personalized matching between caregivers and clients, going beyond just availability and location.
Target customer
Home care agencies and families seeking care services in the UK
Industries served
Home Healthcare, Social Care
Technology advantage
The core advantage is the use of AI to automate time-consuming administrative tasks like scheduling, matching, and communications. This reduces overhead for agencies, allows caregivers to focus more on providing care, and aims to make the service more affordable for clients.
How they differentiate
Gladys differentiates itself by using an AI-powered platform to match caregivers with those in need of care, focusing on creating a more efficient and personalized experience. They aim to provide a marketplace model that is more flexible and affordable than traditional care agencies.
Main competitors
Birdie, Cera Care, Elder
Key partnerships
No public partnerships announced.
Notable customers
Not publicly available
Major milestones
Successfully raised £1.5M in seed funding round led by Cornerstone VC, Delivered care across a 20,000 km area, Supported tens of thousands of hours of independent living
Growth metrics
Goal to deliver hundreds of thousands of hours of support by the end of 2026
Market positioning
Gladys is positioning itself as an early-stage, technology-driven disruptor in the UK's home care sector. Their focus is on leveraging AI to solve the logistical and matching challenges that traditional agencies face, aiming for a high-quality, lower-cost service.
Geographic focus
United Kingdom
Patents and IP
No public information available.
About Georgina Robinson
Former barrister with 10+ years legal experience, co-founded Gladys to fix the broken UK care system
Official website: https://gladys.com