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Groww

Category: AI in Fintech

India's #1 AI-powered investment platform offering stocks, mutual funds, ETFs, IPOs, US stocks, bonds, and wealth management services through a zero-commission, user-friendly mobile-first interface. Groww was founded in 2016. The company is led by Lalit Keshre. Based in Bengaluru, India. Team size: 1,400-2,600. Total funding raised: $593.2M. Latest round: Series F. Key investors include Peak XV Partners (Sequoia Capital India), Tiger Global Management, ICONIQ Capital, Ribbit Capital, Y Combinator, GIC (Singapore Sovereign Wealth Fund).

Founded
2016
Headquarters
Bengaluru, India
Team size
1,400-2,600
Total funding
$593.2M

Value proposition

Democratizes wealth creation by eliminating traditional barriers through zero paperwork, zero account opening charges, transparent pricing, AI-powered personalized investment guidance, and educational content that makes investing simple, accessible, and delightful for every Indian.

Products and solutions

Groww Main App (Stocks, Mutual Funds, ETFs, IPOs, US Stocks), Groww 915 (Professional Trading Platform with Advanced Charting), Groww W (Wealth Management for Affluent Investors), Groww Prime (Premium Investment Advisory Service), GR1 (AI-Powered Investment Research Co-Pilot), CII (Conversational AI Support Assistant), Groww Bonds & Fixed Income Platform

Unique value

First Indian investment platform to launch in-house agentic AI model trained on user investment patterns and platform data for personalized recommendations; multi-app strategy with specialized platforms for different investor segments (915 for pro traders, W for HNIs, Prime for assisted investing); zero-commission direct mutual fund model that disrupted traditional distributors; Y Combinator-backed company that scaled from startup to India's largest stockbroker.

Target customer

Individual retail investors across India, primarily millennials and first-time investors (ages 18-40), with recent expansion into high-net-worth individuals (HNIs) and affluent investors through specialized platforms

Industries served

Fintech, Investment Technology, Wealth Management, Stock Broking, AI-Led Investing, Mutual Fund Distribution, Digital Gold Trading

Technology advantage

Proprietary AI-powered investment research co-pilot (GR1) that analyzes entire investment history for personalized recommendations; conversational AI assistant (CII) for customer support; multiple AI guardrails including consent layers and execution controls; fully digital onboarding with zero paperwork; algorithmic trading solutions; real-time portfolio insights across all investments; 4x leverage through Margin Trading Facility; integrated platform combining research, analysis, portfolio tracking, and execution in single interface.

How they differentiate

Mobile-first, AI-powered investment platform with zero-commission direct mutual funds; multi-app strategy (915 for pro traders, W for HNIs, Prime for assisted investing); simplified UI designed for first-time investors with strong focus on Tier 2 and Tier 3 cities; 81% of user base from non-metro areas

Main competitors

Zerodha, Angel One, Upstox

Key partnerships

State Street Global Advisors ($65M strategic investment in Groww AMC for mutual fund business), BSE Star MF (Mutual fund distribution infrastructure), Major Asset Management Companies (SBI, Axis, and 40+ AMCs), Y Combinator (Winter 2018 batch - strategic mentorship and global network), Peak XV Partners/Sequoia Capital India (Lead investor and strategic advisor), Tiger Global Management (Growth capital and scaling expertise), Ribbit Capital (Fintech-focused strategic investor), Propel Venture Partners (Strategic growth partner), Digio (Minority stake acquisition for digital infrastructure)

Notable customers

State Street Global Advisors (strategic partner), BSE Star MF, 40+ Asset Management Companies including SBI, Axis

Major milestones

Y Combinator Winter 2018 batch participation, Achieved unicorn status in April 2021 at $1B valuation, Overtaken Zerodha as India's largest stockbroker (October 2023), Series E raised $251M at $3B valuation (October 2021), Series F raised $200M at $7B valuation (June 2025), IPO launched November 2025, raised ~$754M, Crossed 130 million registered users milestone, Q4 FY26 net profit doubled to ₹686 crore; FY26 full-year profit ₹2,083 crore (April 2026)

Growth metrics

21.6 million transacting users; 16.7 million active users; 28.3% market share (March 2026); FY26 net profit ₹2,083 crore (up from ₹1,819 crore in FY25); operating revenue ₹4,644 crore; became India's largest stockbroker in 2023

Market positioning

India's largest stockbroker with ~28.3% market share and 21.6 million transacting users; dominates discount broker category with 16.7 million active users; positioned as market leader in retail investment democratization

Geographic focus

Pan-India with exceptional penetration in Tier 2 and Tier 3 cities (81% of user base); primary market focus entirely on India

Patents and IP

No registered patents disclosed publicly as of latest update (February 2026)

About Lalit Keshre

IIT Bombay alumnus (B.Tech + M.Tech in Electrical Engineering, 2004-2009). Early product manager at Flipkart (2013-2016) where he launched and led Flipkart Quick and helped launch Flipkart Marketplace during the company's high-growth phase. Previously founded Eduflix, an online learning company (2011-2013), and was an early team member at Ittiam Systems (2009-2011). Over 15 years of experience in building consumer-focused technology products.

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