GWI
Category: AI in Analytics & BI
GWI (formerly GlobalWebIndex) is a global audience insights platform providing consumer research and data analytics to brands, agencies, and media organizations worldwide. GWI was founded in 2009. The company is led by Tom Smith. Based in London, United Kingdom. Team size: N/A. Total funding raised: $220M. Latest round: Series B - $180M. Key investors include Stripes, Permira.
- Founded
- 2009
- Headquarters
- London, United Kingdom
- Team size
- N/A
- Total funding
- $220M
Value proposition
Audience insight platform profiling consumers across 48+ countries representing 2.7+ billion digital consumers
Products and solutions
GWI Platform, Consumer audience data, Market research analytics
Unique value
Audience insight platform profiling consumers across 48+ countries representing 2.7+ billion digital consumers
Target customer
Publishers, media agencies, marketers, advertisers
Industries served
Market Research, Advertising, Media, Consumer Insights
Technology advantage
Proprietary survey data from 2M+ interviews annually across 50+ markets; 35B total data points; AI-powered platform (GWI Spark) for natural language queries
How they differentiate
Global panel of 3B+ digital consumers across 50+ markets; 15+ years of trended data; AI-powered platform (Agent Spark) delivering analyst-quality answers from verified human insights
Main competitors
Nielsen, Comscore, Statista
Key partnerships
Serviceplan Group / Sōkosumi, Publicis Media, Anthropic/Claude, Waldo
Notable customers
Google, Microsoft, Spotify, WPP, Omnicom Group, TikTok, Snap Inc., BBC Studios, Sony Pictures Television, Red Bull
Major milestones
Hit $100M total bookings (2025), Launched GWI Spark AI-powered insights analyst (2025), Raised $180M Series B at $850M valuation (2022), Recognized by FT as Europe's Long-Term Growth Champion (2024)
Growth metrics
N/A
Market positioning
Leading global audience insights platform trusted by top brands, agencies and media organizations; valued at $850M+ after Series B
Geographic focus
N/A
Patents and IP
N/A
About Tom Smith
N/A
Official website: https://www.gwi.com