Handpickd
Category: AI in Supply Chain / Logistics
A fresh commerce platform offering personalized and sustainable delivery of fruits and vegetables directly from farms. Handpickd was founded in 2024. The company is led by Anant Goel. Based in Gurugram, India. Team size: 11-50. Total funding raised: $20 million. Latest round: Series A. Key investors include Bertelsmann India Investments, Titan Capital Winners Fund, Genesia Ventures, BEENEXT.
- Founded
- 2024
- Headquarters
- Gurugram, India
- Team size
- 11-50
- Total funding
- $20 million
Value proposition
To provide a personalized and sustainable online shopping experience for fresh produce, allowing customers to choose the quality and quantity they prefer, similar to offline shopping.
Products and solutions
Online platform for fresh produce delivery
Unique value
A 'zero-stock' fresh commerce model that allows for personalized buying, enabling customers to choose any quantity and quality of produce, mimicking the offline shopping experience. They leverage a B2B2C model with a network of micro-entrepreneurs for last-mile delivery.
Target customer
Consumers seeking high-quality, fresh, and personalized fruits and vegetables.
Industries served
E-commerce, Logistics, Agri-tech
Technology advantage
A tech-enabled supply chain, a 'zero-stock' model reducing waste, and a B2B2C distribution network of micro-entrepreneurs for efficient last-mile delivery.
How they differentiate
Handpickd differentiates itself with a 'zero-stock' or 'farm-to-fork' model, sourcing pesticide-free produce directly from farmers. This approach aims to offer fresher produce and a more efficient supply chain compared to competitors who held inventory.
Main competitors
Otipy, Fraazo, Deep Rooted
Key partnerships
Bertelsmann India Investments, Titan Capital Winners Fund
Notable customers
No publicly available information on notable customers or case studies.
Major milestones
Secured $15 million in Series A funding in September 2025, shortly after its founding in April 2024., Expanded operations to three major Indian cities: Gurugram, Noida, and Bengaluru., Successfully launched with a 'zero-stock' model, a key differentiator in the fresh commerce space where other startups have failed.
Growth metrics
As a private and recently founded startup, specific growth metrics are not publicly available.
Market positioning
Positioned as a premium provider of fresh, pesticide-free produce with a sustainable and efficient supply chain model in the fresh commerce market.
Geographic focus
Currently operational in Gurugram, Noida, and Bengaluru in India.
Patents and IP
No public information available
About Anant Goel
Co-founder of Milkbasket (acquired by Reliance Retail), a pioneering grocery delivery service in India. Previously a Principal consultant at TASC.