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Homeflix

Category: AI Infrastructure

A 'Physical AI' platform company that develops AI-based spatial operating systems (Living OS) and modular construction solutions to digitize and optimize the entire lifecycle of architectural spaces. Homeflix was founded in 2020. The company is led by Kim Keun-soo, Yoon Na-kyum. Based in Seoul, South Korea. Team size: 10-50. Total funding raised: $1.5M. Latest round: Matching Fund Investment (May 2024). Key investors include Korea Venture Investment Corp (KVIC), Chinchin D (친친디).

Founded
2020
Headquarters
Seoul, South Korea
Team size
10-50
Total funding
$1.5M

Value proposition

Reduces construction costs and labor through modular systems and 'half-built' processes while enhancing resident experience and management efficiency via an autonomous spatial AI operating system.

Products and solutions

Living OS: A spatial operating system that senses environment and human status to autonomously control building functions., Aurum (아우름): A premium smart senior residence brand designed based on empirical resident data., My Hotel (마이호텔): A modular stay and shared villa brand providing remote management solutions for operators., Half-built Housing (반축공사): A systematized construction process that provides essential structural components to reduce initial costs., Aura-P (아우라피) & Oung-tta Dae-cheong-ma-ru (엉따대청마루): Proprietary tech-integrated furniture and heating solutions.

Unique value

Shifting the paradigm from manual construction to 'Physical AI' by applying big data (e.g., surveying 1,300+ potential residents) directly into the architectural design and operational logic of buildings.

Target customer

Real estate developers, hotel/stay operators, individual landowners, and high-end senior residents seeking technology-integrated housing.

Industries served

Proptech, Senior Living & Healthcare, Modular Construction, Hospitality & Stay Management

Technology advantage

Owns a proprietary 'Living OS' that goes beyond simple IoT/smart home controls to achieve autonomous spatial judgment; integrated modularity significantly reduces the 'time-to-market' for new residential developments.

How they differentiate

Homeflix differentiates through its 'Physical AI' approach, which integrates an autonomous spatial operating system (Living OS) with modular construction. Unlike competitors who focus primarily on real estate brokerage (Zigbang) or manual caregiving services (CareDoc), Homeflix uses big data from over 1,300 potential residents to automate environment controls and building management, reducing both construction costs and operational labor.

Main competitors

CareDoc (케어닥), Spacev (스페이스브이), Zigbang (직방)

Key partnerships

MiceMax (마이스맥스): Collaboration for high-level Living OS enhancement and robotics integration., Chinchin D (친친디): Strategic foundation partner for construction consulting and development expertise., Domestic high-end appliance and healthcare providers for 'Aurum' senior residence integration.

Notable customers

Aurum Jamsil (아우름 잠실), MiceMax (Strategic Partner), Individual Landowners for 'My Hotel' shared villas

Major milestones

Founded as a spin-off/strategic venture from construction consulting firm Chinchin D in 2020, Launched domestic-first modular shared villa brand 'My Hotel' in February 2023, Secured Matching Fund investment to accelerate AI 'Living OS' development in mid-2024, Participated in 2023/2024 Korea Build with spaceship-shaped modular housing prototypes, Launched premium senior residence brand 'Aurum' utilizing autonomous spatial AI

Growth metrics

Successfully launched 'My Hotel' modular brand in early 2023; expanded 'Aurum' premium senior housing brand with key projects in Jamsil.

Market positioning

High-end proptech and 'Physical AI' innovator targeting premium senior living and tech-integrated hospitality.

Geographic focus

South Korea (Seoul, Metropolitan areas), with strategic expansion targets for modular 'My Hotel' units in vacation destinations.

Patents and IP

Holds proprietary technology and design rights for systems such as the 'Oung-tta Dae-cheong-ma-ru' (smart heating/flooring solution) and 'Aura-P' spatial solutions.

About Kim Keun-soo, Yoon Na-kyum

Yoon Na-kyum is a spatial innovation expert who previously served as an executive at 'Chinchin D', a specialized housing construction consulting firm. Kim Keun-soo brings expertise in operational leadership and has been instrumental in launching the company's modular housing (My Hotel) and AI Living OS initiatives. Chairman Seo Dong-won, the founder and vision leader, is a renowned proptech pioneer in Korea who founded Chinchin D and is a recognized expert in building management and residential development systems.

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