Human Behavior
Category: AI in Analytics & BI
An AI-powered platform that analyzes user session replays to provide insights into customer behavior. Human Behavior was founded in 2025. The company is led by Amogh Chaturvedi. Based in San Francisco, USA. Team size: 3. Total funding raised: $5 million. Latest round: Seed. Key investors include Y Combinator, General Catalyst.
- Founded
- 2025
- Headquarters
- San Francisco, USA
- Team size
- 3
- Total funding
- $5 million
Value proposition
To automatically analyze user session videos to understand why users convert, retain, or churn, saving product teams from manually watching hours of session replays.
Products and solutions
AI-powered analysis of user session replays, Automated behavior pattern extraction, Natural language query interface for user behavior data
Unique value
The company uses vision-based AI to analyze video recordings of user sessions, providing qualitative insights at scale without requiring manual event tracking or coding.
Target customer
Product teams at high-growth technology startups and digital product companies.
Industries served
Technology, SaaS, E-commerce, Software
Technology advantage
Its core advantage is the automation of user experience research. The AI watches and interprets user behavior from session replays to identify patterns that influence retention and revenue, directly answering complex questions for product teams.
How they differentiate
Human Behavior differentiates itself by using an AI-driven approach to analyze session replays, aiming to automatically surface the 'why' behind user actions, rather than just tracking the 'what'. This focus on automated insights from vision AI sets it apart from more traditional analytics and session replay tools.
Main competitors
FullStory, LogRocket, Hotjar
Key partnerships
Y Combinator (Part of the X25 batch), General Catalyst (Lead investor)
Notable customers
Not publicly available.
Major milestones
Secured $5 million in a seed funding round., Backed by prominent investors Y Combinator and General Catalyst.
Growth metrics
As an early-stage startup, specific growth metrics are not publicly available.
Market positioning
The company is positioning itself as a next-generation, AI-native user behavior analytics platform. It targets businesses looking for deeper, more automated insights into user conversion and churn without manual data analysis.
Geographic focus
Given its base in San Francisco and backing from US-based investors, the primary geographic focus is likely North America.
Patents and IP
No public patents found.
About Amogh Chaturvedi
Co-founder of Dough, an e-commerce accounting platform. Previously conducted research at the Stanford NLP Group.
Official website: https://www.humanbehavior.co/