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Incident.io

Category: AI Developer Tools

An all-in-one incident management platform designed to help teams respond to, manage, and learn from incidents faster. Incident.io was founded in 2021. The company is led by Stephen Whitworth. Based in London, UK. Team size: 100-200. Total funding raised: $96.2M. Latest round: Series B. Key investors include Insight Partners, Index Ventures, Point Nine, Accel, K Fund, Mike Krieger (Instagram Co-founder), Mantis VC (The Chainsmokers).

Founded
2021
Headquarters
London, UK
Team size
100-200
Total funding
$96.2M

Value proposition

Provides a unified platform to reduce downtime, improve team collaboration during incidents, automate workflows, and provide insights for better incident prevention and management.

Products and solutions

Incident Response (integrated with Slack, MS Teams), On-Call Scheduling & Alerting, Status Pages (Internal & External), Incident Analysis & Insights, Catalog (for tracking services, functionalities, etc.), Workflows (Automation)

Unique value

Deep integration with chat platforms (Slack/Teams) for seamless workflow; an all-in-one unified platform combining incident response, on-call scheduling, status pages, and analytics; strong focus on user experience and automation.

Target customer

Technology companies and organizations with engineering/IT teams, particularly those with complex systems needing streamlined incident response. Initially focused on SMBs/mid-market, now scaling to larger enterprises.

Industries served

Technology/SaaS, Fintech, E-commerce, Media, Healthcare

Technology advantage

Founder’s experience building incident tooling at a high-growth tech company (Monzo), modern platform architecture, and a focus on collaborative incident response within existing communication workflows.

How they differentiate

Incident.io differentiates through its chat-centric workflow, providing an integrated and collaborative experience within Slack/Teams. It offers an all-in-one platform compared to competitors who may focus on isolated aspects of incident management, with a strong focus on ease of use and automation.

Main competitors

PagerDuty, Atlassian (Opsgenie, Jira Service Management), FireHydrant

Key partnerships

Slack, Microsoft Teams, PagerDuty, Opsgenie, Datadog, Jira, Zendesk, Google Meet, Zoom

Notable customers

Vanta, Miro, Notion, GoCardless, Skyscanner, Linear, Ramp, Etsy, Netlify

Major milestones

Founded in 2021 Raised Seed ($4.7M) and Series A ($28.7M) in 2022 Launched commercially Expanded integrations (including MS Teams) Launched On-Call Scheduling and Status Pages products Raised Series B ($62M) in April 2024 Significant customer growth, especially in the US market

Growth metrics

Tripled customer base in the 12 months prior to April 2024 Series B; significant growth in the US market; powered over 250,000 incidents as of April 2024.

Market positioning

Positioned as a modern, user-friendly, and integrated incident management solution targeting companies that want to improve collaboration and speed in incident response, challenging established players like PagerDuty.

Geographic focus

United Kingdom, Europe, and North America (with significant recent growth in the US).

Patents and IP

No specific patents publicly listed.

About Stephen Whitworth

Stephen Whitworth is the Co-founder and CEO of Incident.io. Prior to this, he was a Staff Engineer at Monzo Bank and the Co-founder of Ravelin Technology.

Official website: