Infinite Reality
Category: Foundation Models / LLMs
Infinite Reality is an innovative technology and entertainment company specializing in the development of cutting-edge, AI-powered immersive experiences. Infinite Reality was founded in 2019. The company is led by John Acunto. Based in Los Angeles, California, USA. Team size: 51-200. Total funding raised: $3.35B+. Latest round: Series E - January 2025: Raised $3 billion from undisclosed private investor at $12.25 billion valuation. IMPORTANT: As of November 2025, company disclosed this investment will not materialize.. Key investors include RSE Ventures, Liberty Media, Lux Capital, Lerer Hippeau, MGM, CAA, T-Mobile Ventures, Courtside VC, Exor, Terracap, IAC, Live Nation, World Wrestling Entertainment, Steve Aoki, Imagine Dragons, Rudy Gobert.
- Founded
- 2019
- Headquarters
- Los Angeles, California, USA
- Team size
- 51-200
- Total funding
- $3.35B+
Value proposition
Infinite Reality offers tools and services that enable the development of Metaverse experiences which facilitate creativity, personal connections, and commercial opportunities for brands.
Products and solutions
iR Studio, Immersive 3D websites, AI-powered virtual environments
Unique value
Infinite Reality is pioneering the next generation of digital media and e-commerce through AI and immersive technologies.
Target customer
Brands and creators looking to develop immersive experiences within the Metaverse.
Industries served
Technology, Entertainment, E-commerce
Technology advantage
The company's iR Engine enables the creation of immersive 3D websites, apps, games, and XR media.
How they differentiate
Infinite Reality differentiates itself through its focus on AI-powered immersive experiences and its comprehensive platform for creating Metaverse environments.
Main competitors
Meta Platforms, Unity Technologies, Epic Games
Key partnerships
Google Cloud, Greenidge Generation Holdings, Landvault
Notable customers
Warner Bros. Discovery, Vodafone Group, Universal Music Group
Major milestones
Acquisition of Landvault for $450 million Strategic partnership with Google Cloud Planned public listing via SPAC with Newbury Street Acquisition Corporation
Growth metrics
Valuation increased to $12.25 billion after the latest funding round.
Market positioning
Positioned as a leader in immersive digital experiences with a strong valuation and strategic partnerships.
Geographic focus
Global, with significant operations and partnerships in the USA, Europe, and the Middle East.
Patents and IP
1 registered patent related to immersive technology.
About John Acunto
John Acunto is a seasoned entrepreneur and visionary leader with extensive experience in the technology and entertainment sectors. As the Co-Founder and CEO of Infinite Reality, he has been instrumental in steering the company's mission to build a decentralized, open metaverse. His career is marked by successful ventures and leadership roles, including his time as CEO of Display, a social media platform. He has a proven track record of working with major tech companies like IBM, Apple, and Amazon, and is recognized for his expertise in digital innovation and immersive technologies.
Official website: https://www.theinfinitereality.com/