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IntouchCX

Category: AI Agents

IntouchAI is a proprietary product suite within IntouchCX leveraging AI agents and automation to transform customer service. It includes the 'Sidd' platform for 'Human-in-the-loop' AI automation and specializes in Trust & Safety capabilities. IntouchCX was founded in 2000. The company is led by Mitul Kotecha & Shane Kozlowich. Based in Winnipeg, Canada. Team size: 35,000+. Total funding raised: $695.0M. Latest round: Private Equity (Aug 2018). Key investors include Ontario Teachers' Pension Plan (OTPP), Trilantic North America, Penfund.

Founded
2000
Headquarters
Winnipeg, Canada
Team size
35,000+
Total funding
$695.0M

Value proposition

Differentiation through 'Human-in-the-loop' AI automation (Sidd platform) combined with specialized Trust & Safety capabilities (WebPurify acquisition) and proprietary workforce engagement technology (Superpunch).

Products and solutions

IntouchAI suite, Sidd platform, Superpunch, WebPurify (Trust & Safety)

Unique value

Differentiation through 'Human-in-the-loop' AI automation (Sidd platform) combined with specialized Trust & Safety capabilities.

Target customer

Fortune 500 Consumer Goods Brands, Beauty Brands, Vacation Rental Marketplaces, Global Streaming Services

Industries served

Customer Experience Management, Consumer Goods, Beauty, Travel/Hospitality, Streaming Services

Technology advantage

Proprietary workforce engagement technology (Superpunch) and AI spin-off Laivly.

How they differentiate

Differentiation through 'Human-in-the-loop' AI automation (Sidd platform) combined with specialized Trust & Safety capabilities (WebPurify acquisition) and proprietary workforce engagement technology (Superpunch).

Main competitors

Teleperformance, Concentrix, Foundever, TELUS Digital

Key partnerships

WebPurify, Laivly

Notable customers

Fortune 500 Consumer Goods Brand, Leading Beauty Brand, Top Vacation Rental Marketplace, Global Streaming Services

Major milestones

Rebranded from 24-7 Intouch to IntouchCX in 2021, Secured majority investment from Ontario Teachers' Pension Plan in 2018, Acquired Trust & Safety firm WebPurify in Jan 2025, Named 'Leader' in Everest Group's Americas PEAK Matrix® Assessment 2025

Growth metrics

35,000+ employees globally; Estimated annual revenue ~$570M+; Acquired WebPurify in Jan 2025.

Market positioning

Leader in Americas CXM Services (Everest Group PEAK Matrix 2025); Major Contender in AI Agents.

Geographic focus

Global with strong North American roots; expanding presence in LATAM, APAC (Malaysia), and EMEA (Egypt).

Patents and IP

N/A

About Mitul Kotecha & Shane Kozlowich

Shane Kozlowich brings over a decade of leadership at IntouchCX, previously serving as EVP of Strategy & WFM, with prior strategy consulting experience at McKinsey & Company and Pavilion Financial. Mitul Kotecha, Co-CEO, previously served as President, COO, and CFO of IntouchCX.

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