Where is Justt headquartered?

Justt is headquartered in Tel Aviv, Israel. The company has a team of 141 people.

Justt operates in the AI in Fintech sector. Justt provides AI-based chargeback management and fraud prevention solutions to minimize revenue loss for merchants. Justt's AI-driven platform automates chargeback dispute processes, helping merchants recover lost revenue and improve operational efficiency.

When was Justt founded?

Justt was founded in 2020. It is based in Tel Aviv, Israel.

Who is the CEO of Justt?

Ofir Tahor is the CEO of Justt. The company was founded in 2020.

Where is Justt located?

Justt is headquartered in Tel Aviv, Israel.

What funding stage is Justt at?

Justt is currently at the Active stage.

How many employees does Justt have?

Justt has approximately 141 employees.

Justt

Category: AI in Fintech

Justt provides AI-based chargeback management and fraud prevention solutions to minimize revenue loss for merchants. Justt was founded in 2020. The company is led by Ofir Tahor. Based in Tel Aviv, Israel. Team size: 141. Total funding raised: $100 million. Latest round: Series C. Key investors include Zeev Ventures, Oak HC/FT, F2 Venture Capital, Citi Ventures, Tantauco Ventures, Team Ignite Ventures, R-Squared Ventures.

Founded: 2020
Headquarters: Tel Aviv, Israel
Team size: 141
Total funding: $100 million

Value proposition

Justt's AI-driven platform automates chargeback dispute processes, helping merchants recover lost revenue and improve operational efficiency.

Products and solutions

AI-powered chargeback management platform including Dispute Optimization, multilingual dispute management, centralized chargeback approval

Unique value

Justt's platform analyzes over 500 data points to create tailored responses for payment disputes, significantly improving chargeback recovery rates.

Target customer

Online merchants facing chargeback challenges

Industries served

E-commerce, Financial Technology

Technology advantage

The use of AI and machine learning allows Justt to automate and optimize chargeback management, reducing the need for manual intervention.

How they differentiate

Justt differentiates by offering a fully automated solution that does not require merchants to maintain an in-house team for chargeback management.

Main competitors

Chargehound, Chargeback.com, Midigator

Key partnerships

Forter, NVIDIA (Nemotron-Parse model integration), Recurly (subscription chargeback integration, Aug 2026)

Notable customers

250+ global enterprise merchants and 80,000+ SMBs including BestBuy, DoorDash, Klarna, Melio, Meta, Affirm, Hostinger

Major milestones

Secured $100M total funding ($30M Series C in Dec 2024), Named to 2026 Forbes Fintech 50 (first chargeback company to make the list), Launched Dispute Optimization product (June 2025), Integrated NVIDIA Nemotron-Parse AI models, Hosted ChargebackX 2025 conference, Achieved PCI DSS Level 1 and ISO/IEC 42001 compliance (July 2026), Partnered with Recurly for subscription chargeback automation (Aug 2026), Reached $32M revenue in 2025 (from $18M in 2024 per Forbes)

Growth metrics

Revenue tripled in 2023, grew more than 2X in 2024 to $18M; reached $32M in 2025 (Forbes); customer base grew to ~400 companies in 2025 (from 225); projects continued strong YoY growth with path to profitability by 2027

Market positioning

Justt is the first chargeback and dispute management company named to the Forbes Fintech 50, signaling the category's emergence as core fintech infrastructure.

Geographic focus

Global, with a focus on expanding in the U.S. market

Patents and IP

Not publicly listed

About Ofir Tahor

Ofir Tahor is Co-Founder and CEO of Justt. He previously co-founded Shopial (social commerce / Magento Social), serving as CTO then CEO until Magento acquired the company in 2017; earlier roles include Nielsen BuzzMetrics. Serial entrepreneur with 15+ years in product, ad tech, and scaling startups.

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Official website: https://justt.ai/