Justt
Category: AI in Fintech
Justt provides AI-based chargeback management and fraud prevention solutions to minimize revenue loss for merchants. Justt was founded in 2020. The company is led by Ofir Tahor. Based in Tel Aviv, Israel. Team size: 141. Total funding raised: $100 million. Latest round: Series C. Key investors include Zeev Ventures, Oak HC/FT, F2 Venture Capital, Citi Ventures, Tantauco Ventures, Team Ignite Ventures, R-Squared Ventures.
- Founded
- 2020
- Headquarters
- Tel Aviv, Israel
- Team size
- 141
- Total funding
- $100 million
Value proposition
Justt's AI-driven platform automates chargeback dispute processes, helping merchants recover lost revenue and improve operational efficiency.
Products and solutions
AI-powered chargeback management platform including Dispute Optimization, multilingual dispute management, centralized chargeback approval
Unique value
Justt's platform analyzes over 500 data points to create tailored responses for payment disputes, significantly improving chargeback recovery rates.
Target customer
Online merchants facing chargeback challenges
Industries served
E-commerce, Financial Technology
Technology advantage
The use of AI and machine learning allows Justt to automate and optimize chargeback management, reducing the need for manual intervention.
How they differentiate
Justt differentiates by offering a fully automated solution that does not require merchants to maintain an in-house team for chargeback management.
Main competitors
Chargehound, Chargeback.com, Midigator
Key partnerships
Forter, NVIDIA (Nemotron-Parse model integration)
Notable customers
250+ global enterprise merchants and 80,000+ SMBs including Melio, Wyre
Major milestones
Secured $100M total funding ($30M Series C in Dec 2024) Named to 2026 Forbes Fintech 50 (first chargeback company to make the list) Launched Dispute Optimization product (June 2025) Integrated NVIDIA Nemotron-Parse AI models Hosted ChargebackX 2025 conference Projected to double revenue YoY in 2025 and 2026
Growth metrics
Revenue tripled in 2023, grew more than 2X in 2024, projected to double YoY in both 2025 and 2026
Market positioning
Justt is the first chargeback and dispute management company named to the Forbes Fintech 50, signaling the category's emergence as core fintech infrastructure.
Geographic focus
Global, with a focus on expanding in the U.S. market
Patents and IP
Not publicly listed
About Ofir Tahor
Ofir Tahor is the Co-Founder and CEO of Justt, an AI-powered chargeback automation company. He has a strong background in the tech industry, with previous CEO roles at Taptica and Edeus. His experience spans over 15 years in product management, mobile advertising, and leading and scaling technology startups.
Official website: https://justt.ai/