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Loti AI

Category: AI in Cybersecurity

AI-powered platform protecting digital likeness of public figures. Loti AI was founded in 2022. The company is led by Luke Arrigoni. Based in Seattle, WA, USA. Team size: 20-50. Total funding raised: $23M. Latest round: Series A, $16.2M, 2025-04, led by Khosla Ventures. Key investors include Khosla Ventures, FUSE, Bling Capital, Ensemble.

Founded
2022
Headquarters
Seattle, WA, USA
Team size
20-50
Total funding
$23M

Value proposition

Automated protection of personal likeness through advanced detection and removal of unauthorized content to safeguard digital identity and reputation.

Products and solutions

Likeness Protection Platform (scanning, detection, automated takedowns), Loti Watchtower (Detection Service), Loti Enforce (Removal Service), Free and Paid Membership Tiers

Unique value

Combines proprietary facial and voice recognition with deepfake detection across images, videos, and audio, uniquely focusing on personal likeness protection. Recently expanded service to the general public.

Target customer

Public figures (celebrities, influencers, politicians, athletes), brands, content creators, and individuals concerned with digital identity protection.

Industries served

Entertainment, Media, Marketing & Public Relations, Cybersecurity, Digital Identity Protection

Technology advantage

Uses proprietary AI algorithms capable of scanning hundreds of millions of online media frames daily, with an automated content removal process supported by strong VC backing and strategic partnerships with key entertainment and marketing firms.

How they differentiate

Offers an end-to-end solution that not only detects deepfakes and impersonations across multiple media types using advanced AI but also automates the takedown process, serving both high-profile clients and the general public.

Main competitors

Sensity AI (focus on deepfake fingerprinting for financial institutions), Truepic (content provenance verification), Reality Defender (real-time deepfake detection APIs for enterprises)

Key partnerships

Dolphin Entertainment, WME (William Morris Endeavor), CAA (Creative Artists Agency)

Notable customers

A-list celebrities and major brands (specific names confidential), Clients via partnerships with WME, CAA, and Dolphin Entertainment

Major milestones

Founded in 2022 Secured Seed Funding ($6.65M reported by Oct 2024) Launched likeness protection service for public figures Established key partnerships with WME, CAA, and Dolphin Entertainment Expanded service access to all users (Mar 2025) Secured $16.2M Series A funding (June 2023)

Growth metrics

Scanning 450M+ images/video frames daily (as of Oct 2024); service expanded from exclusive high-profile clientele to public access (Mar 2025).

Market positioning

Positioned as a leading digital defense solution specializing in protecting personal likeness against emerging AI-generated threats.

Geographic focus

Global internet scanning with an initial market focus in the US based on headquarters, funding, and strategic partnerships.

Patents and IP

Proprietary AI technology with patents pending; specific details not publicly disclosed.

About Luke Arrigoni

Luke Arrigoni is the founder and CEO of Loti, a company focused on online protection for public figures, specializing in combating deep fakes and safeguarding digital identities. He has a background as a software engineer at the Hollywood talent agency CAA and has developed expertise in AI, machine learning, and privacy protections for celebrities and public personalities. His work at Loti involves addressing technical and strategic challenges related to AI startup operations, data privacy, and the emerging role of generative AI in storytelling and digital identity protection.

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