MazaoHub
Category: AI in Agriculture
An AI-powered agritech platform that provides climate and data-driven farming solutions to enhance productivity and market access for farmers in Africa. MazaoHub was founded in 2021. The company is led by Geophrey Tenganamba. Based in Dar es Salaam, Tanzania. Team size: 11-50. Total funding raised: $2.2 million. Latest round: Seed. Key investors include Catalyst Fund, elea Foundation for Ethics in Globalization, Livelihood Impact Fund, CRDB Bank Foundation.
- Founded
- 2021
- Headquarters
- Dar es Salaam, Tanzania
- Team size
- 11-50
- Total funding
- $2.2 million
Value proposition
To increase farm productivity, profitability, and sustainability by providing access to AI-powered soil intelligence, data-driven agronomy services, and market linkages through a hybrid online-offline model.
Products and solutions
MazaoHub Mobile App (AI-powered agronomy, farm management, budgeting, and expense tracking), CropSupply.com (B2B crop sourcing and supply chain platform), AI-Powered Soil Testing and Analysis Services, In-person Farmer Support Centers (providing extension services and training)
Unique value
MazaoHub's uniqueness lies in its hybrid 'online-offline' model. It combines a sophisticated AI-powered mobile platform for hyperlocal soil analytics and farm management with a physical network of in-person service centers, effectively bridging the technology gap for rural farmers.
Target customer
Smallholder farmers, agricultural cooperatives, and large-scale food buyers/off-takers.
Industries served
Agriculture, Agritech, Climate Tech, SaaS
Technology advantage
The company's core advantage is its AI-driven soil intelligence platform that delivers personalized, data-driven recommendations for crop management. This is integrated with their CropSupply.com marketplace, creating a comprehensive ecosystem that connects farmers to data, resources, and markets, thereby improving the entire agricultural value chain.
How they differentiate
MazaoHub differentiates itself through a hybrid 'tech and touch' model that combines AI-powered soil intelligence and hyperlocal agronomic advice with in-person farmer support centers. This approach is designed to be accessible to smallholder farmers who may have limited digital literacy. Unlike competitors who may focus on logistics (Twiga Foods), input supply (iProcure), or specific hardware (SunCulture), MazaoHub's core is a data-driven advisory service that aims to optimize the entire farming process from soil preparation to market linkage.
Main competitors
Twiga Foods, iProcure, SunCulture
Key partnerships
Catalyst Fund, ClimateShot Investor Coalition (CLIC), AGCOT Centre (Agricultural Growth Corridor of Tanzania), 60 Decibels (impact measurement firm), Nordic Impact Fund, Mercy Corps Ventures, elea Foundation, Impacc, DOB Equity
Notable customers
While specific names of individual farmers or cooperatives are not publicly listed, MazaoHub's primary customers are smallholder farmers and agricultural cooperatives in Tanzania. They have published an impact report in collaboration with 60 Decibels and Catalyst Fund, which can be considered a case study of their work with Tanzanian farmers.
Major milestones
Successfully raised an oversubscribed $2 million pre-seed funding round., Developed and launched a unique hybrid model combining AI-powered technology with in-person support centers., Established a partnership with CRDB Bank Foundation to integrate financial services and loan products into their platform., Expanded their services to support over 14,000 farmers in Tanzania., Recognized and funded by prominent impact investors like Catalyst Fund and elea Foundation.
Growth metrics
As of early 2025, MazaoHub has supported over 14,000 farmers. The company aims to reach over 370,000 farmers with its expansion plans. As of Feb 2026, the website reports 66,759 farmers & agronomists, 1,136 agrodealers and cooperatives, 205,472 soil samples tested, and 1,730 off-takers on the platform.
Market positioning
MazaoHub is positioned as a comprehensive, data-driven farm management platform for smallholder farmers in Africa. It aims to be an all-in-one solution for farmers, providing them with the tools and knowledge to increase productivity, improve sustainability, and access financial services. Their focus on climate-smart agriculture and soil health positions them as a key player in the growing sustainable agriculture movement in Africa.
Geographic focus
MazaoHub's primary geographic focus is currently Tanzania, with stated ambitions to expand across Africa. Their competition also operates within Africa, with some having a broader presence. For example, Twiga Foods and iProcure have significant operations in Kenya and other East African countries, while SunCulture has a presence in several African nations.
Patents and IP
No publicly available information on patents found.
About Geophrey Tenganamba
Geophrey Tenganamba is a serial tech entrepreneur with a background in computer science. Prior to co-founding MazaoHub, he founded and led Fursa 101 Africa Limited, a job platform, and EMA-SCHOOL MANAGEMENT SYSTEM, an enterprise software for educational institutions. His experience lies in developing digital solutions to address challenges in various African sectors, including education, recruitment, and agriculture.
Official website: https://mazaohub.com/