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Metaforms

Category: AI Agents

Metaforms is an AI-powered platform that automates market research operations, enabling agencies to generate survey code, process data intelligently, and gain high-quality insights. Metaforms was founded in 2022. The company is led by Akshat Tyagi. Based in Bengaluru, India. Team size: 11-50. Total funding raised: $10.8M. Latest round: Series A, $9.0M, 2025-07, led by Peak XV Partners. Key investors include Peak XV Partners, Nexus Venture Partners, Together Fund.

Founded
2022
Headquarters
Bengaluru, India
Team size
11-50
Total funding
$10.8M

Value proposition

To modernize and automate the market research process, allowing agencies to operate more efficiently, reduce costs, and deliver higher quality insights to their clients.

Products and solutions

AI-native form and survey builder, Automated survey code generation, Intelligent data processing and analysis, AI screening with voice and dynamic questions, AI-powered Net Promoter Score (NPS) surveys

Unique value

Metaforms positions itself as a vertical AI company, moving beyond simple text generation to create AI agents that can perform complex, multi-step tasks. Their uniqueness lies in using generative AI to automate the entire research workflow, from survey creation to data analysis, which they describe as \"If OpenAI and Typeform had a kid.\"

Target customer

Market research agencies and teams within larger organizations focused on market, brand, and product research.

Industries served

Market Research, Technology, Consumer Goods, Consulting

Technology advantage

Their key advantage is a deep focus on the specific pain points of market research agencies. By building AI agents tailored to this vertical, they can provide more effective and efficient solutions than general-purpose AI tools. This focus allows them to build a strong moat and capture a loyal customer base in a specialized market.

How they differentiate

Metaforms differentiates by focusing specifically on AI-powered automation for the market research industry. Unlike general form builders like Typeform, it offers specialized tools for research agencies, including AI-driven survey generation, data processing, and dynamic voice agents. It aims to be an 'AI-first' successor to traditional form and survey tools.

Main competitors

Typeform, Ada, SendBird

Key partnerships

Peak XV Partners, Nexus Venture Partners, Together Fund

Notable customers

While specific customer names are not publicly disclosed, Metaforms is reportedly working with 'leading' and 'top global' market research agencies.

Major milestones

Secured a $9 million Series A funding round led by Peak XV Partners., Successfully rebranded from WorkHack to Metaforms., Expanded its platform to include AI-powered survey, voice, and report automation., Established a presence in both India and the San Francisco Bay Area.

Growth metrics

Publicly, the company has stated its intention to triple its team in India following its Series A funding. It is also actively signing top global research firms as clients.

Market positioning

Metaforms is positioned as a niche, high-value tool for market research agencies, aiming to disrupt traditional methods by significantly reducing turnaround times and operational costs through AI automation.

Geographic focus

The company is headquartered in Bengaluru, India, with a presence in the San Francisco Bay Area, indicating a focus on both the Indian and US markets. Their recent funding is aimed at global expansion, targeting top global research firms.

Patents and IP

Information not publicly available.

About Akshat Tyagi

Prior to founding Metaforms, Akshat Tyagi founded WorkHack, the previous name for Metaforms. His experience is centered on using generative AI to automate qualitative research and generate market insights.

Official website: