Metric
Category: AI in Marketing
Metric offers AI-powered marketing automation solutions for e-commerce businesses, particularly Shopify merchants. Metric was founded in 2019. The company is led by Amir Folkestad Habhab. Based in Headquartered in Oslo, Norway with additional offices in Berlin, Paris, and Delft. Team size: 51-200. Total funding raised: €8 million. Latest round: Series A, €8.0M, 2025-03, led by Magnus Carlsen. Key investors include Magnus Carlsen, Johan Brand, TRY, MP Pensjon, Kvantia, Altitude Capital, Marketer Group.
- Founded
- 2019
- Headquarters
- Headquartered in Oslo, Norway with additional offices in Berlin, Paris, and Delft
- Team size
- 51-200
- Total funding
- €8 million
Value proposition
Enhances return on ad spend (ROAS) through automated ad creative generation, campaign management, and optimization across platforms like Meta and Google
Products and solutions
AI-driven ad creatives, Campaign optimization, AI media buyer, Unified ad spend wallet, Server-side tracking
Unique value
Utilizes advanced machine learning to simplify complex advertising data and automate campaign management specifically for Shopify merchants
Target customer
E-commerce businesses, especially Shopify store owners
Industries served
E-commerce
Technology advantage
AI-driven automation that improves advertising performance and ROAS, making campaign management more efficient
How they differentiate
Focuses exclusively on Shopify merchants with a comprehensive, AI-powered approach to campaign management and optimization
Main competitors
AdEspresso, Adzooma, Revealbot
Key partnerships
Marketer Group
Notable customers
Nygaard Bad, Elm Organics, Aarja Health
Major milestones
Successfully raised €8 million in a Series A funding round Established a multi-market presence Achieved significant improvements in ROAS for its clients
Growth metrics
Rapidly growing customer base with hundreds of new clients monthly
Market positioning
Positioned as a leader in AI-driven marketing solutions for e-commerce
Geographic focus
US, Norway, UK, Australia with plans for further international expansion
Patents and IP
None reported
About Amir Folkestad Habhab
Amir Folkestad Habhab is the Co-Founder and CEO of Marketer, the parent company of Metric. He co-founded the company in 2018 and has a background in real estate and business, having graduated from the BI Norwegian Business School.
Official website: https://www.metric.tech