MetroElectro
Category: AI in Climate / Energy
Commercial solar and battery systems with zero upfront costs for industrial and commercial buildings MetroElectro was founded in 2024. The company is led by Lloyd Heinrich. Based in St Kilda, Victoria, Australia. Team size: 2-10. Total funding raised: $5 million. Latest round: Series A. Key investors include Wavemaker Impact, Ecotone Partners.
- Founded
- 2024
- Headquarters
- St Kilda, Victoria, Australia
- Team size
- 2-10
- Total funding
- $5 million
Value proposition
Eliminates upfront capital costs for solar adoption, provides immediate cost savings and emissions reduction through Energy-as-a-Service model
Products and solutions
Solar rooftop systems, Battery storage solutions, Energy trading platforms, Smart metering systems
Unique value
No-upfront-cost commercial solar model with landlord-approved installations, 20-year guarantees, and full maintenance. Focus on eliminating split incentive problems in commercial real estate.
Target customer
Industrial and commercial building owners/tenants
Industries served
Commercial real estate, Industrial manufacturing, Retail and logistics sectors, Warehouses and industrial parks
Technology advantage
Aggregates distributed energy resources (DER) to enable scalable energy trading and grid services. Offers complete turnkey solutions with zero capital requirement from clients.
How they differentiate
MetroElectro differentiates by offering no upfront costs for commercial clients, generating revenue through power sales to tenants and the grid. Their focus on industrial/commercial rooftops and battery integration sets them apart from residential-focused competitors.
Main competitors
Solar Australia, Congo Energie, PHNXX, Kuga Energy, Total Solar Solutions
Key partnerships
Ecotone Partners (debt financing), Wavemaker Impact (equity investor), Commercial building owners and operators, Installers and technology providers
Notable customers
Aramex, Linde Materials Handling, Bucher Municipal
Major milestones
May 2024 - Secured $1.03M pre-seed funding from Wavemaker Impact, November 2024 - Closed $5M funding round ($1M equity + $4M debt), 2024 - Began commercial operations, 2025 - Completed flagship industrial projects across Australia, 2025 - Planning additional $3M equity raise for early 2026
Growth metrics
Pipeline of 20MW+ solar and 20MWh+ commercial storage projects, over 50 projects in development
Market positioning
Positioned as an innovative commercial solar solutions provider targeting industrial and commercial sectors with a scalable Energy-as-a-Service model
Geographic focus
Primarily operating in Victoria, NSW, and Queensland, Australia with plans to expand across industrial hubs
Patents and IP
No publicly disclosed patents or IP as of 2024
About Lloyd Heinrich
Former GM of Strategy and Growth at Redbubble (during ASX listing), Founder and CEO of The Wine Collective (previously The Wine Society), ex-Boston Consulting Group consultant, engineer background with MBA qualifications. Over 15 years experience in strategy, growth, and entrepreneurship across tech, wine, and renewable energy sectors.
Official website: https://metroelectro.com.au