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Midi Health

Category: AI in Healthcare

Midi Health is a virtual care clinic specializing in providing personalized healthcare for women aged 35-65 navigating perimenopause, menopause, and other midlife hormonal transitions. Midi Health was founded in 2021. The company is led by Joanna Strober. Based in Los Altos, USA. Team size: 201-500. Total funding raised: $100M. Latest round: Series B. Key investors include Emerson Collective, GV (Google Ventures), Felicis, Icon Ventures, Memorial Hermann, SemperVirens, Amy Schumer, Tory Burch.

Founded
2021
Headquarters
Los Altos, USA
Team size
201-500
Total funding
$100M

Value proposition

To provide accessible, affordable, and expert virtual care for the unmet healthcare needs of women in midlife, with services covered by major insurance plans.

Products and solutions

Virtual consultations with certified menopause specialists, Personalized care plans, Hormonal and non-hormonal prescription medications, Custom-formulated supplements, Lifestyle and wellness coaching, Longevity and preventative care program (AgeWell)

Unique value

Midi Health's uniqueness lies in its dedicated focus on the underserved market of women's midlife healthcare. It offers a holistic, virtual-first care model that combines medical treatment with lifestyle coaching and is covered by insurance, setting it apart from many direct-to-consumer offerings.

Target customer

Women aged 35 to 65 experiencing symptoms and health concerns related to midlife hormonal changes, including perimenopause and menopause.

Industries served

Healthcare, Telehealth, Femtech

Technology advantage

Midi Health leverages a key technological advantage through its partnership with Ambience Healthcare, utilizing generative AI to streamline clinical workflows, automate documentation, and enhance the efficiency of its specialty services. Its business advantage is rooted in its network of highly trained clinicians and strategic partnerships with major employers and health systems, allowing for scalable, insurance-reimbursed care.

How they differentiate

Midi Health differentiates itself by focusing on providing insurance-covered virtual care specifically for women in perimenopause and menopause. Unlike many of its competitors, Midi Health's acceptance of insurance makes its specialist-led care more accessible and affordable.

Main competitors

Evernow, Maven Clinic, Gennev

Key partnerships

Mount Sinai Health System, Hinge Health, Memorial Hermann Health System, Lifepoint Health, Ambience Healthcare, Collective Health

Notable customers

Stanford, Collective Health

Major milestones

Named one of TIME's 100 Most Influential Companies in 2025., Expanded its virtual care services to all 50 U.S. states., Recognized as the fastest-growing virtual clinic for perimenopause and menopause.

Growth metrics

Experienced a fivefold revenue increase in the last year.

Market positioning

Midi Health is positioned as a leading and rapidly growing virtual health platform dedicated to women's midlife healthcare. It targets the underserved menopause market by emphasizing expert, accessible, and affordable care.

Geographic focus

United States (services available in all 50 states)

Patents and IP

Information not publicly available.

About Joanna Strober

Prior to Midi Health, Joanna Strober was the co-founder and CEO of Kurbo, a digital therapeutic for childhood obesity, which was acquired by WW (formerly Weight Watchers). She also has a background in finance, having worked as a Managing Director at Sterling Stamos Capital Management and a Partner at Acuity Capital.

Official website: