Mirana Toys
Category: Robotics / Embodied AI
Mirana Toys designs and manufactures AI-enabled and AR-enabled smart toys, including robots, RC vehicles, and STEM kits, blending technology with play. Mirana Toys was founded in 2021. The company is led by Devansh Sharma. Based in Pune, India. Team size: 51-100. Total funding raised: $8.2M (₹57.5 crore Series A + previous rounds). Latest round: Series A. Key investors include Arkam Ventures, Accel, Info Edge, Riverwalk Holdings.
- Founded
- 2021
- Headquarters
- Pune, India
- Team size
- 51-100
- Total funding
- $8.2M (₹57.5 crore Series A + previous rounds)
Value proposition
Innovative, tech-driven toys that combine entertainment with educational value, leveraging AI, AR, and STEM principles for immersive play experiences
Products and solutions
AI-enabled robots, AR-powered remote-controlled (RC) cars, Hobby-grade RC vehicles, STEM-focused educational kits, Interactive and immersive learning toys
Unique value
Vertically integrated toy-tech manufacturing (controls design, electronics, tooling, and assembly), combining AI/AR with traditional toys
Target customer
Children (primary), educators, and B2B partners (licensed toy collaborations with Indian automobile brands, retail distributors)
Industries served
Education (STEM learning), Retail (toys and consumer electronics), Automotive (licensed toy partnerships)
Technology advantage
Proprietary 3D design and in-house manufacturing capabilities enable rapid iteration, cost control, and high-volume production for global markets
How they differentiate
Vertically integrated manufacturer with in-house 3D design, electronics, tooling, assembly, and AI/AR-enabled smart toys
Main competitors
PlayShifu, Smartivity, Imagimake, Particula
Key partnerships
Indian automobile brands (licensed toy collaborations), Arkam Ventures, Accel, Info Edge
Notable customers
Amazon India (through Propel Startup Accelerator program)
Major milestones
Secured ₹57.5 crore Series A funding in November 2025, Expanded to 3,000+ retail outlets across India, Launched AI/AR-enabled toy line in 2023, Selected as Amazon India's Propel Accelerator Season 3 winner (2024)
Growth metrics
Operates 3,000+ retail stores; monthly production of 50,000–100,000 toys
Market positioning
Leader in India's tech-toy segment with a focus on AI and AR-enabled educational toys
Geographic focus
India (primary market), with plans for regional expansion
Patents and IP
No specific patents mentioned in public records; focus on in-house technological integration (AI, AR, and robotics)
About Devansh Sharma
Experienced business leader and technology expert with demonstrated history in electronics industry. Previously worked at Procter & Gamble (P&G) and is an alumnus of IIT Bombay. Specializes in designing, developing, and manufacturing robots, industrial machines, consumer electronics, AI-enabled products, and AR-enabled smart toys.
Official website: https://miranatoys.com/