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Ninja

Category: AI in Supply Chain / Logistics

Ultra-fast delivery platform for groceries, convenience items, pharmaceuticals, and restaurant food. Leverages a network of dark stores and AI-powered logistics for hyperlocal fulfillment. Ninja was founded in 2022. The company is led by Ebrahim Al-Jassim. Based in Riyadh, Saudi Arabia. Team size: 501-1000. Total funding raised: Over $266,000,000. Latest round: Pre-IPO Round. Key investors include Riyad Capital, Bunat Ventures.

Founded
2022
Headquarters
Riyadh, Saudi Arabia
Team size
501-1000
Total funding
Over $266,000,000

Value proposition

Reliable, ultra-fast delivery of everyday essentials, groceries, and food, with delivery times as fast as 15-25 minutes, enabled by a dense network of AI-powered micro-fulfillment centers.

Products and solutions

On-demand delivery app (iOS & Android), Dark store and micro-fulfillment center network, Proprietary logistics and inventory optimization software, Pharmaceutical and restaurant food delivery services

Unique value

A large, proprietary network of 'dark stores' across multiple GCC countries, combined with AI-driven demand forecasting and route optimization tailored for local market conditions and rapid delivery times.

Target customer

Urban consumers and small businesses seeking on-demand delivery of groceries, food, and convenience items in under 30 minutes.

Industries served

Quick Commerce (q-commerce), Retail (Grocery & Convenience), Food & Beverage Delivery, E-commerce, Urban Logistics

Technology advantage

End-to-end control over the supply chain through a proprietary tech stack, a physical network of dark stores, and an in-house delivery fleet. This allows for superior data analytics, demand forecasting, and operational efficiency.

How they differentiate

Focuses on an 'ultra-fast' (sub-30 minute) delivery promise through a fully-owned and controlled dark store network and proprietary tech, unlike competitors who often use a mix of their own and partner stores. This vertical integration allows for greater control over speed and quality.

Main competitors

Jahez, HungerStation, Talabat Mart, Noon Minutes

Key partnerships

Riyad Capital (lead investor), Bunat Ventures, Leading FMCG brands/distributors in the GCC, Payment providers like STC Pay

Notable customers

Primarily serves individual urban consumers, with potential for B2B partnerships with corporate campuses and residential compounds.

Major milestones

Became the fastest Saudi startup to achieve unicorn status (valued at $1.5 billion). Raised approximately $266 million (SAR 1 billion) in a pre-IPO round led by Riyad Capital. Successfully expanded operations from Saudi Arabia to Bahrain, Qatar, and Kuwait. Generated ~$1 billion in revenue in 2025, targeting $1.6 billion in 2026. Joined the World Economic Forum's Innovators community (first Saudi company selected). Exploring IPO in Riyadh as of early 2026.

Growth metrics

Achieved unicorn status with a valuation of $1.5 billion in less than three years. Generated approximately $1 billion in revenue in 2025, targeting $1.6 billion in 2026. Reached over 1.5 million app downloads by the end of 2022 and has since expanded to multiple GCC countries with reported operational profitability. Joined the World Economic Forum's Innovators community in 2026.

Market positioning

Positioned as a market leader in the quick commerce category, leveraging its speed and proprietary infrastructure to compete with larger, more established food delivery platforms that have entered the q-commerce space.

Geographic focus

Operates across Saudi Arabia, with confirmed expansion into Bahrain, Qatar, and Kuwait.

Patents and IP

Information not publicly available.

About Ebrahim Al-Jassim

Ebrahim Al-Jassim is a seasoned entrepreneur with a strong background in the technology and delivery sectors. He is the founder of Ninja, an ultra-fast delivery platform in Saudi Arabia. Prior to Ninja, he founded HungerStation, one of the leading food delivery platforms in the region, which was later acquired by Delivery Hero. His experience lies in building and scaling successful technology companies in the Middle East.

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