Nix Innovation
Category: AI Infrastructure
Europe's premier venture studio building AI-driven retail and eCommerce companies that transform how people shop Nix Innovation was founded in 2025. The company is led by Amir Salehi. Based in The Hague, Netherlands. Team size: 10-50. Total funding raised: $320K-$340K. Latest round: Pre-Seed. Key investors include Techstars, Undisclosed angel/pre-seed investors.
- Founded
- 2025
- Headquarters
- The Hague, Netherlands
- Team size
- 10-50
- Total funding
- $320K-$340K
Value proposition
Provides shared AI infrastructure, rapid prototyping, and modular product components to help retailers reduce cart abandonment, improve product discovery, and optimize logistics through an interconnected 'Lego strategy' ecosystem. Portfolio companies include Xanavo (AI-driven UX), DialoBuy (conversational commerce), Nixaar (live video shopping), and Recompal (returns optimization)
Products and solutions
Xanavo - AI-driven UX for retail ($300K raised), DialoBuy - Chat-based storefront, Nixaar - Live video commerce platform ($150K raised), Recompal - Returns and recommendations platform (undisclosed funding)
Unique value
Europe's only venture studio dedicated exclusively to eCommerce and retail technology, using proprietary 'Lego strategy' where ventures work like building blocks creating powerful synergies when combined
Target customer
eCommerce and Retail companies seeking AI-driven innovation
Industries served
Retail, eCommerce, AI Infrastructure, Live Video Commerce, Conversational Commerce
Technology advantage
Deep AI expertise from founder, shared technology stack across ventures, and modular architecture that accelerates time-to-market. Focus on solving interconnected retail challenges through AI-driven solutions
How they differentiate
Differentiates through modular 'Lego' venture-studio model combined with dedicated AI core, allowing rapid spin-out of specialized retail solutions exclusively for European market
Main competitors
Retail Ecommerce Ventures, Tandem Capital, Founders Factory, Antler (retail focus), Techstars Retail Accelerator
Key partnerships
No publicly disclosed strategic partnerships, Emphasizes collaborations with AI and retail tech providers on case-by-case basis
Notable customers
No publicly disclosed customers; studio focuses on building its own portfolio companies
Major milestones
Official launch in November 2025, October 2024: Xanavo portfolio company raises $300K Pre-Seed, March 2025: Recompal portfolio company raises Pre-Seed (undisclosed), October 2023: Nixaar portfolio company raises $150K Pre-Seed, Established AI-core shared infrastructure for portfolio ventures, Successfully launched 4 portfolio companies (Xanavo, DialoBuy, Nixaar, Recompal)
Growth metrics
Venture studio model; Based in The Hague, Netherlands; Building AI-powered startups for retail transformation; Combines AI, design, and deep industry expertise
Market positioning
Positioned as niche European venture studio exclusively targeting AI-enabled retail transformation, contrasting with broader VC-focused competitors
Geographic focus
Primary operations in The Hague, Netherlands with focus on European market
Patents and IP
No public patents found as of December 2025
About Amir Salehi
Venture studio founder; eCommerce and Retail Tech specialist
Official website: https://nixinnovation.com/