Peak AI (A UiPath Company)
Category: AI Agents
A Decision Intelligence platform that enables businesses to embed artificial intelligence into their commercial decision-making. The platform provides ready-to-deploy applications for functions like demand forecasting, inventory management, and customer personalization, powered by a generative AI assistant called Co:Driver. Peak AI (A UiPath Company) was founded in 2014. The company is led by Richard Potter. Based in Manchester, UK (Headquarters); London, UK; Jaipur, India; New York City, USA. Team size: Approximately 250-300. Total funding raised: $117 million (prior to acquisition). Latest round: Acquired by UiPath. Key investors include SoftBank Vision Fund 2, MMC Ventures, Oxx, Praetura Ventures, Arete Capital Partners.
- Founded
- 2014
- Headquarters
- Manchester, UK (Headquarters); London, UK; Jaipur, India; New York City, USA
- Team size
- Approximately 250-300
- Total funding
- $117 million (prior to acquisition)
Value proposition
Enables businesses to make better and faster commercial decisions with AI. The platform accelerates time-to-value from data by providing pre-built, customizable AI solutions and a user-friendly interface, democratizing data-driven decision-making for non-technical users.
Products and solutions
Decision Intelligence Platform, Demand Forecasting, Inventory Optimization, Customer Personalization & Segmentation, Pricing, Markdown, and Promotions Optimization, Co:Driver (Generative AI Assistant), Integration APIs
Unique value
Pioneered the 'Decision Intelligence' category, creating an end-to-end platform that bridges the gap between raw data and commercial outcomes. Its focus on verticalized solutions and a no-code/low-code interface makes AI accessible to business users, not just data scientists.
Target customer
Mid-to-large enterprises, primarily in retail, CPG, and manufacturing, seeking to embed AI-driven insights into their core commercial operations to drive efficiency and growth.
Industries served
Retail, Consumer Packaged Goods (CPG), Manufacturing, E-commerce
Technology advantage
Proprietary 'Outcome' modules built on a scalable cloud-native architecture. The launch of 'Co:Driver', a generative AI assistant, enhances user interaction and decision analysis. Rapid integration capabilities are now amplified by being part of the UiPath ecosystem.
How they differentiate
Focuses on vertical-specific solutions for retail, CPG, and manufacturing, emphasizing high no-code usability and measurable ROI. Unlike competitors who often focus on model development tools for data scientists, Peak provides an end-to-end platform aimed at business users. Its integration into the UiPath automation platform provides a unique advantage.
Main competitors
DataRobot, C3.ai, H2O.ai, Databricks, Snowflake (via Cortex AI)
Key partnerships
UiPath, Snowflake, Google Cloud, Microsoft Azure, AWS Marketplace
Notable customers
Nike Inc., PepsiCo Europe, KFC (Yum! Brands), PrettyLittleThing (Boohoo Group plc.), Marshalls PLC, Boden
Major milestones
Acquired by UiPath (March 2024), Launched Co:Driver, a generative AI assistant for decision-making (2023), Named one of Fast Company’s Most Innovative Companies in EMEA (2023), Recognized as Snowflake's EMEA Partner of the Year (2023), Opened US headquarters in New York City (2022)
Growth metrics
Pre-acquisition, the company consistently doubled its recurring revenue year-over-year. The platform is used by clients to make over $10 billion worth of commercial decisions annually.
Market positioning
Positioned as a leader in Decision Intelligence, now integrated into UiPath's business automation platform. It targets mid-market and large enterprises seeking rapid time-to-value from AI without requiring extensive internal data science teams.
Geographic focus
Strong presence in the UK and European markets, with an expanding footprint in North America, further accelerated by the UiPath acquisition.
Patents and IP
No widely publicized patents; intellectual property is primarily in its proprietary software architecture, pre-built AI models, and the 'Co:Driver' generative AI technology.
About Richard Potter
Co-founder & CEO at Peak since 2015, previously Commercial Director at Cooper Software, leading rapid growth and acquisition by UiPath.
Official website: https://peak.ai