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Power Auto Robotics

Category: Robotics / Embodied AI

An AI-powered hybrid robotics platform specialized in automating the insertion of irregular 'odd-form' components into PCBs, a process traditionally dependent on manual labor. Power Auto Robotics was founded in 2020. The company is led by Hwang Jang-sun. Based in Cheonan, South Korea. Team size: 35. Total funding raised: $2.69M+. Latest round: Strategic Investment MOU (Feb 2025). Key investors include Oregon Angel Partners, Samsung Securities (IPO Lead Manager), IBK (Industrial Bank of Korea), Korea Technology Finance Corporation (KIBO).

Founded
2020
Headquarters
Cheonan, South Korea
Team size
35
Total funding
$2.69M+

Value proposition

Achieves 100% automation of complex 'odd-part' insertion processes with high speed and sub-millimeter precision, significantly reducing labor costs and improving defect rates through AI-driven vision and force feedback.

Products and solutions

i-Series (Hybrid Odd-part Insertion Robots): Models include i-2.0, i-4.0, i-6.0, and i-12.0 (categorized by head count/capacity), PAIS (Power Auto Intelligence System): A proprietary AI deep learning platform for vision inspection and autonomous process control, Material Supply Automation: Integrated solutions using AMRs (Autonomous Mobile Robots) and AGVs for automated part feeding, Customized Smart Factory Modules: AI-based modular systems for transport, assembly, and final inspection

Unique value

The 'Hybrid' architecture combines the high speed of traditional SMT placement with the dexterity of 6-axis robotic heads, allowing the system to handle components of any shape or size that were previously un-automatable.

Target customer

Global electronics manufacturers (SMT/PCB assembly), automotive component makers, and smart factory system integrators.

Industries served

Consumer Electronics, Automotive Electronics, Semiconductor Packaging, Industrial Automation / Smart Factories

Technology advantage

Utilizes 'PAIS' AI for real-time compensation of PCB warping and component misalignment. The system features a modular design that allows manufacturers to reconfigure production lines rapidly, supported by high-precision force-torque sensors for delicate component handling.

How they differentiate

Leverages the proprietary 'PAIS' AI deep learning platform for real-time vision compensation and component recognition. Its 'Hybrid' architecture combines the high-speed placement of SMT machines with the dexterity of 6-axis robotics, enabling 100% automation of complex 'odd-part' insertions that traditionally require manual labor.

Main competitors

Hanwha Precision Machinery, Universal Instruments, Mirae (SM Group), Juki Corporation

Key partnerships

Oregon Angel Partners (Strategic investment & U.S. GTM partner), Samsung Electronics & LG Innotek (Major supply and reference partners), Korea Technology Finance Corporation (KIBO), IBK Changgong (Startup acceleration and financial support), KOREATECH (R&D and academic-industrial cooperation)

Notable customers

Samsung Electronics, LG Innotek

Major milestones

Founded in January 2020 by CEO Hwang Jang-sun, Selected as 'Next-generation World-class Product' by the Ministry of Trade, Industry and Energy (2024), Signed IPO Lead Manager contract with Samsung Securities in August 2024, Secured strategic investment MOU with U.S.-based Oregon Angel Partners in February 2025 for Global GTM expansion

Growth metrics

Reached cumulative funding of 3.5 billion KRW in 2024; currently preparing for an IPO on the KOSDAQ market with Samsung Securities as the lead manager.

Market positioning

Industrial AI-robotics innovator targeting the gap between high-speed surface mount technology (SMT) and manual assembly.

Geographic focus

South Korea, North America (via Oregon Angel Partners), and Southeast Asia.

Patents and IP

Component Inspection Device for Hybrid Odd-part Insertion Robot (Patent No. 00-80600); Component Masking Device for Odd-part Inserter (Patent No. 00-80567); Selected as 'Next-generation World-class Product' by the Ministry of Trade, Industry and Energy (2024)

About Hwang Jang-sun

Hwang Jang-sun is an expert in the smart manufacturing and robot automation sectors with over 20 years of technical and management experience. He holds a degree in Industrial Management from the Korea University of Technology and Education (Class of '99). Prior to founding Power Auto Robotics, he developed high-precision automation systems and deep learning-based vision solutions used by global electronics leaders including Samsung Electronics and LG Electronics. He is recognized for his leadership in merging AI with industrial robotics, specifically for automating complex manual assembly processes.

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