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Prefins

Category: AI in Fintech

A Fintech-driven 'Rental Transformation' (RX) platform that provides AI-powered risk management and specialized ERP solutions to digitize the traditionally manual rental and subscription industry. Prefins was founded in 2022. The company is led by Sang-yong Shin. Based in Seoul, South Korea. Team size: 10-50. Total funding raised: $4.8M. Latest round: Pre-Series A. Key investors include Hyundai Motor ZER01NE, Honest Ventures, Coolidge Corner Investment, KODIT (Korea Credit Guarantee Fund), SG Auto Service (Gojin Motors), Alantes Corporate Finance (ACF).

Founded
2022
Headquarters
Seoul, South Korea
Team size
10-50
Total funding
$4.8M

Value proposition

Bridges the gap between operational rental data and institutional finance, enabling small rental firms to access capital while automating complex inventory, credit, and collection management.

Products and solutions

FRP (Frefins Resource Planning): A specialized ERP system for rental and subscription operations, AI Risk Management Model: Real-time monitoring and scoring system for rental assets and consumer credit, Rental Financial Infrastructure: A platform linking rental asset data to financial procurement services, RX Consulting: Digital transformation services for companies transitioning to subscription business models

Unique value

The first Korean startup to pioneer the 'Rental Transformation' (RX) category, shifting focus from simple rental management to 'Rental Finance' by treating rental contracts as tradable financial assets.

Target customer

Small and medium-sized rental companies, franchisors (franchise headquarters), financial institutions, and B2B equipment providers.

Industries served

Fintech, Rental & Subscription, Franchise Management, B2B Equipment & Consumer Goods, Asset-backed Finance

Technology advantage

Integrates a proprietary AI risk assessment engine directly into an operational ERP (FRP), allowing for the dynamic evaluation of rental asset value and default risks, which significantly lowers the barrier for institutional investors to enter the rental market.

How they differentiate

Pioneered the 'Rental Transformation' (RX) category by integrating specialized ERP (FRP) with AI-driven risk management and an online loan brokerage license, enabling rental companies to secure institutional financing (ABL, factoring) directly through the platform.

Main competitors

RentalPro (렌탈프로), Bizplay (Rental-O), M2S (M2Soft)

Key partnerships

Domestic and Global Financial Institutions (involved in Pre-A funding round), Korean Policy Finance agencies, Venture Capital Partners: Honest Ventures, Coolidge Corner Investment, Leading Capital, K-Clavis Investment, Alantes Corporate Finance (ACF) - US structured finance merchant bank; strategic partnership for cross-border capital markets

Notable customers

Gous Plus (Proptech), SB Rental (IT Equipment), Total Living (Home/F&B), Kiosk and Serving Robot providers

Major milestones

Founded by Sang-yong Shin (iParking founder) in April 2022, Obtained Online Loan Brokerage License from the Financial Supervisory Service (FSS) in May 2025, Selected as a 'First Penguin' startup by KODIT in October 2024, Closed 5 billion KRW Pre-Series A round in February 2025

Growth metrics

Currently serves over 200 corporate clients; selected for the 'First Penguin' program by KODIT (Shinbo) with a guarantee of up to 3 billion KRW.

Market positioning

Primary bridge between the offline rental/subscription market and institutional finance for SMBs.

Geographic focus

South Korea (Primary), with expansion targets in Southeast Asia (ASEAN market).

Patents and IP

Proprietary AI-based risk management and data-driven rental asset evaluation models (Specific patent registration numbers not publicly disclosed)

About Sang-yong Shin

Sang-yong Shin is a veteran serial entrepreneur best known as the founder and former CEO of Parking Cloud (iParking), South Korea's leading AI-driven parking management platform. He successfully exited Parking Cloud in 2021-2022 to NHN and SK E&S for approximately $200M. He founded Prefins to digitize the manual rental and subscription industry through 'Rental Transformation' (RX).

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