Pryme
Category: AI in Fintech
AI-powered financial operating system for globally mobile freelancers and SMEs, providing multi-currency banking, embedded credit, and business management tools Pryme was founded in 2016. The company is led by Edoka Idoko. Based in London, United Kingdom. Team size: 42-50. Total funding raised: £30 million (~$38 million). Latest round: Series A extension with £10 million conditional commitment from Black Water Fund. Key investors include Black Water Fund (primary investor), Google Cloud (strategic partner).
- Founded
- 2016
- Headquarters
- London, United Kingdom
- Team size
- 42-50
- Total funding
- £30 million (~$38 million)
Value proposition
Democratizing AI-powered automation to help businesses 'thrive, rather than just transact' through intuitive conversational tools and multi-currency financial operations
Products and solutions
Pryme Business (freelancer/company cross-border platform), AI agent-powered conversational banking interface, Multi-currency financial operating system with embedded credit, Digital account management tools with multi-currency support
Unique value
Evolution from e-commerce to fintech to AI agents, combining financial infrastructure with intelligent automation for underserved business segments. Focus on accessible, conversational AI agents tailored for small businesses and freelancers
Target customer
Small businesses, freelancers, and companies scaling operations across GBP, USD, and EUR markets, particularly those operating internationally
Industries served
Fintech, E-commerce, Small Business Automation, Digital Banking, Cross-border Payments
Technology advantage
Proprietary conversational AI architecture integrated with digital banking infrastructure, enabling contextual automation of financial workflows. Multi-currency capabilities with embedded credit facilities
How they differentiate
Pryme focuses on accessible, conversational AI agents tailored for small businesses and freelancers, emphasizing automation of tasks like payments and multi-currency operations. Unlike competitors targeting broad chatbot platforms or enterprise solutions, Pryme specializes in financial workflow automation for SMEs
Main competitors
Chatfuel, ManyChat, IBM Watson Assistant, Revolut Business, Wise Business
Key partnerships
Google Cloud (technology partner), Black Water Fund (investor), FinTech Wales (accelerator program)
Notable customers
Not publicly disclosed
Major milestones
2016: Founded as Ojireh.com (e-commerce platform), 2018: Launched OjirehPrime fintech services with 40K prepaid card users, 2020: Acquired licensed microfinance bank, 2022: Launched digital banking app, 2024: Rebranded to Pryme with AI agent focus, 2025: Secured £10M conditional commitment from Black Water Fund as part of £30M raise, 2025: Partnership with Google Cloud for infrastructure scaling
Growth metrics
1 million+ app downloads, 250,000 monthly active users (2024), 40,000 prepaid card users (2018), 20% month-on-month growth rate
Market positioning
Pryme positions itself as a specialized fintech AI tool for SMEs and freelancers, prioritizing simplicity, automation, and financial integration with multi-currency support
Geographic focus
Primarily focused on the UK market with expansion to Canada and other English-speaking markets, maintaining strong presence in African markets
Patents and IP
No specific patents found in public records
About Edoka Idoko
Serial entrepreneur with 9+ years in fintech and e-commerce. Founded Ojireh.com (2016) as Africa's first multi-currency mobile wallet, later rebranded as OjirehPrime (2020). Acquired a licensed microfinance bank in 2020, launched a digital banking app in 2022, and rebranded to Pryme in 2024 to focus on AI-powered financial tools for small businesses and freelancers. Currently leading Pryme's expansion in UK and North American markets.
Official website: https://mypryme.com