Skip to main content

Rabbitoad

Category: AI Agents

Tokbi (똑비) is an AI-human hybrid personal assistant platform specifically designed to bridge the digital divide for the senior population, recently expanding into a specialized travel curation service. Rabbitoad was founded in 2022. The company is led by Ham Dong-su. Based in Seoul, South Korea. Team size: 12. Total funding raised: $1.2M. Latest round: Pre-Series A (July 2024). Key investors include Mashup Ventures, Samsung Venture Investment, Sopoong Ventures, BonAngels Venture Partners, Smilegate Investment, Daseong Ventures.

Founded
2022
Headquarters
Seoul, South Korea
Team size
12
Total funding
$1.2M

Value proposition

Provides 'digital inclusion' by offering a high-accuracy hybrid assistant service that combines AI efficiency with human emotional connection and reliability to solve complex digital tasks.

Products and solutions

Tokbi AI Personal Assistant (shopping, reservations, info search via chat), Senior Travel Curation Platform (tailored private tours and travel planning), Senior Life Management Dashboard (health and lifestyle tracking), Senior Consumer Data Reports (statistical insights into senior digital behavior)

Unique value

Utilizes a 'Human-in-the-loop' hybrid model where AI handles routine requests while professional human secretaries manage high-complexity or emotionally sensitive tasks to ensure 100% service accuracy.

Target customer

Active seniors (5060 generation) and the elderly population who struggle with complex mobile interfaces for daily tasks.

Industries served

Senior Tech (Silver Tech), AI & Chatbots, Travel & Hospitality, E-commerce & Digital Services

Technology advantage

Proprietary workflow that alternates between LLM-based automation and human expertise; leverages a specialized talent pipeline by recruiting 100% of staff from secretarial studies programs (e.g., Inha Technical College).

How they differentiate

Tokbi utilizes a unique 'Human-in-the-loop' hybrid model where AI handles basic requests while professional human secretaries (trained experts) manage complex travel and healthcare tasks to ensure 100% accuracy. Unlike generic errand apps, it is age-gated (restricted to 45+) and focuses specifically on the travel curation needs of 'Active Seniors.'

Main competitors

Helperit (헬퍼잇), Malsun-i (말순이), Stay (스테이)

Key partnerships

Samsung Venture Investment & Samsung Financial (Open Collaboration 5th participant), Mashup Ventures (Lead Investor), Inha Technical College (MOU for professional secretary training and recruitment), Sopoong Ventures, BonAngels Venture Partners, and Smilegate Investment (Investors)

Notable customers

Samsung Fire & Marine Insurance, MetLife Life Insurance, MyRealTrip, Hana Tour

Major milestones

Secured Pre-Series A funding from major VCs and Samsung (2024), Selected for the government-backed TIPS program (2024), Selected for Samsung Financial Open Collaboration 5th (2024), MOU with Hana Tour for specialized senior travel curation (Jan 2026), Launched dedicated 'Active Senior' travel package series with MyRealTrip (2023), Expanded into comprehensive travel curation platform (Mar 2026)

Growth metrics

Reached 33,000 cumulative members with over 3,000 monthly paid subscribers (as of mid-2025). Reached daily average of 100-150 concierge requests with an 80% human-touch ratio.

Market positioning

Premium AI-Human hybrid concierge platform for the 5060 'Active Senior' generation.

Geographic focus

South Korea

Patents and IP

Proprietary hybrid assistant logic and senior-optimized UI/UX models (Specific public patent registration numbers not disclosed, but technology is validated through the government-backed TIPS program).

About Ham Dong-su

Ham Dong-su founded Rabbitoad in 2022 with a vision to bridge the digital divide for the senior population. He holds a background in public policy from Seoul National University Graduate School of Public Administration, where his research focused on social welfare and digital inclusion for the elderly. Before founding Rabbitoad, he spent significant time researching senior-related policy issues, which led to the creation of 'Tokbi,' an AI-human hybrid assistant. Under his leadership, the company has secured approximately 1 billion KRW in funding and expanded into a specialized travel curation platform for active seniors (the 5060 generation).

Official website: