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Rewaa

Category: AI in Supply Chain / Logistics

A cloud-based omnichannel retail management platform that integrates inventory, POS, and accounting into a single interface for retailers in the MENA region. Rewaa was founded in 2018. The company is led by Mohammed Alqasir. Based in Riyadh, Saudi Arabia. Team size: 201-500. Total funding raised: $72.8M. Latest round: Series B ($45M, Dec 2025). Key investors include Wa'ed Ventures (Aramco), STC Corporate Investment Fund (CIF), Graphene Ventures, Sadu Capital, Vision Ventures, Khwarizmi Ventures, RZM Investment, Derayah VC.

Founded
2018
Headquarters
Riyadh, Saudi Arabia
Team size
201-500
Total funding
$72.8M

Value proposition

Unifies fragmented retail operations by synchronizing inventory in real-time across physical stores and online marketplaces (like Salla/Zid), while ensuring full compliance with local regulations (ZATCA e-invoicing).

Products and solutions

Rewaa Core Platform (Inventory & Order Management), Rewaa POS (Point of Sale System), Rewaa Pay (Integrated Payment Processing), Accounting & E-invoicing Module (ZATCA Compliant), Marketplace Integrations (Salla, Zid, WooCommerce)

Unique value

Solves the specific 'fragmentation' problem for Saudi retailers by natively integrating local e-commerce giants (Salla, Zid) and government tax compliance (ZATCA) into one dashboard, unlike global competitors.

Target customer

SMEs and Enterprise Retailers in Saudi Arabia and MENA (specifically those selling both offline and online)

Industries served

Retail Technology (RetailTech), E-commerce Enablers, Fintech (Payments), Logistics & Supply Chain

Technology advantage

Proprietary real-time synchronization engine that updates stock levels instantly across all channels to prevent overselling. The recent $45M Series B is specifically allocated to building 'AI-driven automation' to predict demand and automate replenishment.

How they differentiate

Unified omnichannel inventory management (syncing physical stores with online marketplaces like Salla/Zid) combined with deep local compliance (ZATCA e-invoicing) and AI-driven automation.

Main competitors

Foodics, Daftra, Odoo, Lightspeed

Key partnerships

Wa'ed Ventures (Aramco) - Strategic Investor, STC (Saudi Telecom Company) - Strategic Investor & Partner, Salla & Zid (E-commerce Platform Integrations), Qawafel (B2B Wholesale Marketplace), Local Logistics Providers (SMSA, Aramex)

Notable customers

7,000+ Retailers across KSA, SMEs in Fashion, Electronics, and Grocery sectors

Major milestones

Raised $45M Series B to develop AI-driven automation (Mar 2025), Raised $27M Series A led by Wa'ed Ventures (Aug 2023), Achieved ZATCA (Tax Authority) compliance integration, Surpassed 7,000 active retailers and SAR 7B transaction volume

Growth metrics

Processed over SAR 7 billion in transaction value; Serving 7,000+ retailers; Created 250+ local jobs.

Market positioning

Leading cloud-based retail management platform for SMEs in Saudi Arabia (The retailer's technical partner).

Geographic focus

Saudi Arabia (KSA), MENA Region

Patents and IP

No specific patents disclosed publicly; relies on proprietary software integration and first-mover advantage in local compliance.

About Mohammed Alqasir

Co-Founder & CEO at Rewaa (2018-Present); Embedded Systems Engineer at Boise State University (2016-2018); Product Manager & Co-founder at SHR4.COM (2007-2016).

Official website: