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Rows

Category: AI Infrastructure

A next-generation spreadsheet that allows users to connect to live data sources, automate workflows with AI, and share interactive reports and web apps. Rows was founded in 2016. The company is led by Humberto Ayres Pereira. Based in Berlin, Germany. Team size: 51-100. Total funding raised: $32.7M. Latest round: €8M (~$8.7M) in May 2024. Key investors include Indico Capital Partners, Accel, Lakestar, Cherry Ventures.

Founded
2016
Headquarters
Berlin, Germany
Team size
51-100
Total funding
$32.7M

Value proposition

Rows combines the familiarity of a spreadsheet with the power of a no-code platform, allowing non-technical users to build powerful tools and automate data analysis without writing code.

Products and solutions

Cloud-based collaborative spreadsheet, AI Analyst for data analysis and visualization, Built-in integrations with dozens of APIs (e.g., Google Analytics, social media, CRMs), Templates for marketing reports, financial analysis, and lead generation, Interactive sharing options (embeds and public webpages)

Unique value

Rows uniquely treats a spreadsheet as a platform by integrating APIs, embedding AI capabilities, and presenting modern sharing features, effectively merging traditional spreadsheets with business intelligence tools.

Target customer

Business teams in sales, marketing, and operations who rely on spreadsheets but need more automation and data integration capabilities.

Industries served

Technology, Marketing & Advertising, Sales, Venture Capital, E-commerce

Technology advantage

Its main advantage is the low learning curve for existing spreadsheet users, enabling non-engineers to connect to live data and automate workflows, tasks that would otherwise require more complex tools.

How they differentiate

Rows offers a more traditional spreadsheet interface compared to Airtable, making it more intuitive for Excel users. Unlike Google Sheets merged with Zapier, Rows has built-in integrations offering a seamless user experience.

Main competitors

Airtable, Google Sheets, Microsoft Power BI / Excel

Key partnerships

Deep integration with services like Google Analytics, Stripe, LinkedIn, Twitter, and various CRMs.

Notable customers

Just Eat Takeaway.com, Chattermill, Loyalty Prime, Pitch

Major milestones

Rebranded from Dashdash to Rows in 2021 Raised $16M Series B in 2021 Launched AI Analyst feature Surpassed 1 million users Raised €8M in 2024 to enhance AI capabilities

Growth metrics

Surpassed 1 million users.

Market positioning

Rows is positioned as a user-friendly next-generation spreadsheet for tech-savvy teams who have outgrown traditional tools but desire simplicity over complexity.

Geographic focus

Global

Patents and IP

Information not publicly available.

About Humberto Ayres Pereira

Humberto Ayres Pereira is the Founder and CEO of Rows (formerly DashDash), a position he has held since September 2016. Before founding Rows, he worked as a project leader at The Boston Consulting Group and as a consultant at Roland Berger Strategy Consultants. He also has experience as a visiting associate at The Boston Consulting Group.

Official website: