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Salesloft

Category: AI in Marketing

Salesloft is an AI-driven revenue orchestration platform that enables B2B sales teams to optimize sales execution and drive revenue growth. Salesloft was founded in 2011. The company is led by David Obrand. Based in Atlanta, Georgia, USA. Team size: 501-1000. Total funding raised: ~$246M total (all rounds). Latest round: Series F ($100M, May 2022 led by OMERS Growth Equity at $2.3B valuation). Key investors include Vista Equity Partners, Insight Partners, Emergence.

Founded
2011
Headquarters
Atlanta, Georgia, USA
Team size
501-1000
Total funding
~$246M total (all rounds)

Value proposition

Salesloft provides a unified sales engagement and orchestration platform that enhances productivity, accelerates deal cycles, and improves overall revenue outcomes through AI-based insights and automation.

Products and solutions

Cadence (sales engagement and automation), Rhythm (AI-powered workflow prioritization), Conversations (conversation intelligence), Deals (pipeline management), Forecast (sales forecasting), Drift (buyer engagement platform)

Unique value

Salesloft integrates AI deeply into its revenue orchestration platform, enabling sellers to prioritize workflows and engage effectively across channels in a single platform.

Target customer

B2B sales teams ranging from mid-market to large enterprises across multiple industries.

Industries served

Technology, Financial Services, Business Services, Telecommunications, Media

Technology advantage

The platform offers a comprehensive AI-powered workflow and conversation intelligence ecosystem that improves sales productivity and revenue outcomes, strengthened by its acquisition of Drift for buyer engagement.

How they differentiate

Salesloft stands out with its unified AI-driven platform that combines sales engagement, conversation intelligence, and buyer engagement, providing an intuitive user experience and strong coaching tools.

Main competitors

Outreach, HubSpot Sales Hub, Gong

Key partnerships

Salesforce (deep integration and key partner), Google (Google Cloud Marketplace presence), ZoomInfo (AI-ready data and insights), Informa TechTarget (data-driven prospecting), Salesloft Marketplace partners (over 100 technology and solution providers)

Notable customers

Google, IBM, Shopify, Stripe, LinkedIn

Major milestones

Received strategic growth investment from Vista Equity Partners in 2021, reaching a $2.3 billion valuation., Surpassed $100 million in Annual Recurring Revenue., Named Gartner Peer Insights Customers’ Choice for Sales Engagement Applications in 2023 and 2024., Announced definitive merger agreement with Clari in 2024 to form a Revenue AI leader.

Growth metrics

Surpassed $100 million Annual Recurring Revenue (ARR); Forrester study notes 3.3x ROI and 12% higher close rates for customers.

Market positioning

Considered a leader in sales engagement and revenue orchestration, Salesloft targets mid-market and enterprise customers with a comprehensive platform covering the entire sales cycle.

Geographic focus

Global focus with strong presence in North America and Europe, accessible worldwide as a SaaS platform.

Patents and IP

No publicly available information on patents.

About David Obrand

David Obrand is a seasoned SaaS executive with over 20 years of experience in scaling high-growth technology companies. Prior to joining Salesloft as CEO in February 2023, he was the President of Addepar, a wealth management platform. He also served as Senior Vice President of Sales at Yammer (acquired by Microsoft) and as Vice President of Enterprise Sales at Salesforce.

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