Search Party
Category: AI in Marketing
AI visibility platform that helps brands track, benchmark, and control how they appear in AI-generated answers across major language models like ChatGPT, Claude, and Perplexity Search Party was founded in 2024. The company is led by Brandon Brown. Based in United States. Team size: 2-10. Total funding raised: $3.5 million. Latest round: Seed, $3.5 million, October 2025, led by Fuse VC. Key investors include Fuse VC, Various angel investors.
- Founded
- 2024
- Headquarters
- United States
- Team size
- 2-10
- Total funding
- $3.5 million
Value proposition
Provides brands with visibility and control over their presence in large language models so they can manage how AI-driven search and discovery represents them
Products and solutions
AI Visibility Platform, AI Answer Tracking, Competitive Benchmarking, Conversation Control, Sonar - AI sentiment analysis tool, Response Receipts - AI response inspection tool
Unique value
Early mover in Answer Engine Optimization (AEO) with infrastructure to manage brand presence across multiple AI models, offering unified visibility and control through source mapping and autonomous workflows
Target customer
Mid-market and enterprise marketing teams, brands and businesses concerned with AI-driven discovery and reputation management
Industries served
Industry Agnostic, Consumer Brands, B2B Companies, Enterprise Marketing Teams
Technology advantage
Platform reveals specific sources AI models use to generate answers about brands, enabling targeted content strategy and automated workflows to influence AI perception
How they differentiate
Focuses on providing brands a comprehensive platform to track visibility, benchmark against competitors, and control representation in AI-generated answers through source attribution and automated workflows
Main competitors
Profound, Letterdrop, Clarity, Galileo (adjacent AI observability space)
Key partnerships
Fuse VC - Lead investor, Various angel investors
Notable customers
Not publicly available - Company is pre-revenue
Major milestones
Launched out of stealth in October 2025, Secured $3.5 million in seed funding, Announced Sonar AI sentiment analysis tool in November 2025, Released Response Receipts feature in October 2025
Growth metrics
Not publicly available - Company is in beta stage
Market positioning
Early-stage startup positioning itself as a solution for brands managing presence in AI-driven search, differentiating from basic GEO tools by revealing AI answer sources
Geographic focus
North America (company based in United States)
Patents and IP
No publicly available information on patents
About Brandon Brown
Former CEO and Co-Founder of GRIN, leading the influencer marketing platform from inception through $1B valuation and $145M raised across seven funding rounds. Expanded GRIN from 2 employees to hundreds. Previously built category-defining companies in creator management space.
Official website: https://www.searchparty.com/