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Seoul Robotics

Category: Robotics / Embodied AI

A B2B software company specializing in 3D computer vision and infrastructure-based autonomous driving solutions that enable vehicles to move autonomously in controlled environments without on-board sensors. Seoul Robotics was founded in 2017. The company is led by HanBin Lee. Based in Seoul, South Korea. Team size: 50-100. Total funding raised: $35.0M. Latest round: Bridge, Undisclosed, 2024-12, led by Tyche Investment. Key investors include KB Investment, KDB Bank, FuturePlay, SBVA (SoftBank Ventures Asia), Access Ventures, Tyche Investment, No & Partners.

Founded
2017
Headquarters
Seoul, South Korea
Team size
50-100
Total funding
$35.0M

Value proposition

Reduces the cost of autonomy by shifting the 'brain' from the vehicle to the infrastructure (ATI - Autonomy Through Infrastructure), allowing any vehicle to be automated without expensive hardware upgrades.

Products and solutions

Level 5 Control Tower (LV5 CTRL TWR): Automated finished vehicle logistics (FVL) system using external LiDAR sensors., SENSR (3D Perception Platform): Core software engine for real-time tracking, detection, and classification of objects., SENSR-I: Infrastructure-tailored solution for smart cities, public safety, and retail space analytics., SENSR-M: Mobile-optimized 3D perception software for robotics and vehicle-mounted applications.

Unique value

Pioneered the 'Autonomy Through Infrastructure' (ATI) concept, which automates standard vehicles using stationary LiDAR sensors and centralized computing rather than relying on internal vehicle sensors.

Target customer

Global automotive OEMs (finished vehicle logistics), logistics hub operators, smart city infrastructure planners, and airport/port management authorities.

Industries served

Automotive Logistics, Smart City & Infrastructure, Industrial Robotics, Intelligent Transportation Systems (ITS), Public Safety & Security

Technology advantage

Hardware-agnostic software compatible with any LiDAR sensor; leverages proprietary deep learning algorithms trained on diverse 3D datasets from over 18 countries without relying on common open-source libraries.

How they differentiate

Pioneered the 'Autonomy Through Infrastructure' (ATI) concept. Unlike vehicle-centric competitors that rely on on-board sensors, Seoul Robotics uses stationary LiDAR sensors and a centralized computing system (LV5 CTRL TWR) to control standard vehicles externally, significantly reducing hardware costs.

Main competitors

Outsight, Helm.ai, Cron AI

Key partnerships

BMW Group: World-first deployment of LV5 CTRL TWR at the Dingolfing plant., Toyota Woven Capital: Collaboration and strategic investment discussions for future mobility., NVIDIA: Member of the Inception program for advanced AI/Deep Learning scaling., Macnica: Strategic distribution and sales partnership in the Japanese market., LiDAR Tier 1s: Strategic software partnerships with Ouster, Velodyne, Innoviz, and Hesai.

Notable customers

BMW Group (Dingolfing Plant), Mercedes-Benz Korea, Toyota (Woven Capital collaboration), Incheon International Airport

Major milestones

Ranked 10th in the 2017 Didi-Udacity Self-Driving Car Challenge., World-first commercial deployment of infrastructure-based autonomous driving at BMW Dingolfing plant in 2022., Named a 2022 Technology Pioneer by the World Economic Forum., Strategic withdrawal of IPO application in late 2024 to focus on maximizing valuation through bridge funding., Achieved A and BBB ratings in preliminary technology evaluation for KOSDAQ listing (April 2025).

Growth metrics

Achieved 33% revenue growth in 2023; cumulative funding of ₩41.5B KRW (~$31M+) as of late 2024 with a reported corporate valuation of ₩280B KRW (~$210M).

Market positioning

Global leader in infrastructure-based autonomous logistics and industrial 3D perception software.

Geographic focus

South Korea, Japan, Germany (Europe), and the United States.

Patents and IP

Holds numerous global patents, including a recently registered European Patent Office (EPO) patent for its 3D sensor data processing and point-cloud perception methodology.

About HanBin Lee

HanBin Lee (often referred to as 'Captain' or 'Cap') is the Co-founder and CEO of Seoul Robotics. He studied Mechanical Engineering at Pennsylvania State University. His career in AI was catalyzed by leading 'Team Korea'—an online study group that ranked 10th out of 2,000 global teams in the 2017 Didi-Udacity Self-Driving Car Challenge. He subsequently founded Seoul Robotics to commercialize 3D computer vision and LiDAR-based perception software, pivoting the industry from simple 2D imaging to high-fidelity 3D spatial awareness.

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