Seoul Robotics
Category: Robotics / Embodied AI
A B2B software company specializing in 3D computer vision and infrastructure-based autonomous driving solutions that enable vehicles to move autonomously in controlled environments without on-board sensors. Seoul Robotics was founded in 2017. The company is led by HanBin Lee. Based in Seoul, South Korea. Team size: 50-100. Total funding raised: $35.0M. Latest round: Venture Round. Key investors include KB Investment, KDB Bank, FuturePlay, SBVA (SoftBank Ventures Asia), Access Ventures, Tyche Investment, No & Partners.
- Founded
- 2017
- Headquarters
- Seoul, South Korea
- Team size
- 50-100
- Total funding
- $35.0M
Value proposition
Reduces the cost of autonomy by shifting the 'brain' from the vehicle to the infrastructure (ATI - Autonomy Through Infrastructure), allowing any vehicle to be automated without expensive hardware upgrades.
Products and solutions
Level 5 Control Tower (LV5 CTRL TWR): Automated finished vehicle logistics (FVL) system using external LiDAR sensors., SENSR (3D Perception Platform): Core software engine for real-time tracking, detection, and classification of objects., SENSR-I: Infrastructure-tailored solution for smart cities, public safety, and retail space analytics., SENSR-M: Mobile-optimized 3D perception software for robotics and vehicle-mounted applications.
Unique value
Pioneered the 'Autonomy Through Infrastructure' (ATI) concept, which automates standard vehicles using stationary LiDAR sensors and centralized computing rather than relying on internal vehicle sensors.
Target customer
Global automotive OEMs (finished vehicle logistics), logistics hub operators, smart city infrastructure planners, and airport/port management authorities.
Industries served
Automotive Logistics, Smart City & Infrastructure, Industrial Robotics, Intelligent Transportation Systems (ITS), Public Safety & Security
Technology advantage
Hardware-agnostic software compatible with any LiDAR sensor; leverages proprietary deep learning algorithms trained on diverse 3D datasets from over 18 countries without relying on common open-source libraries.
How they differentiate
Pioneered the 'Autonomy Through Infrastructure' (ATI) concept. Unlike vehicle-centric competitors that rely on on-board sensors, Seoul Robotics uses stationary LiDAR sensors and a centralized computing system (LV5 CTRL TWR) to control standard vehicles externally, significantly reducing hardware costs.
Main competitors
Outsight, Helm.ai, Cron AI
Key partnerships
BMW Group: World-first deployment of LV5 CTRL TWR at the Dingolfing plant., Nissan: Won autonomous driving project at Nissan factory (October 2025)., Hanwha: Partnership for autonomous city construction (October 2025)., Toyota Woven Capital: Partnership discussions (November 2025)., NVIDIA: Member of the Inception program for advanced AI/Deep Learning scaling., Macnica: Strategic distribution and sales partnership in the Japanese market., LiDAR Tier 1s: Strategic software partnerships with Ouster, Velodyne, Innoviz, and Hesai., SK Telecom: Participates in the SKT-led AI-RAN demonstration consortium announced July 14, 2026, developing physical AI services. Demonstrations and industrial deployment trials are planned through 2027.
Notable customers
BMW Group (Dingolfing Plant), Mercedes-Benz Korea, Toyota (Woven Capital collaboration), Incheon International Airport
Major milestones
Ranked 10th in the 2017 Didi-Udacity Self-Driving Car Challenge., World-first commercial deployment of infrastructure-based autonomous driving at BMW Dingolfing plant in 2022., Named a 2022 Technology Pioneer by the World Economic Forum., Achieved A and BBB ratings in preliminary technology evaluation for KOSDAQ listing (April 2025)., Filed for KOSDAQ preliminary review in July 2025., Voluntarily withdrew KOSDAQ preliminary review application on January 2, 2026., CEO HanBin Lee received Prime Minister's Commendation for SW industry development (December 2025).
Growth metrics
Revenue grew 49.8% to ₩4.2B in 2024 and 12.7% to ₩4.73B in 2025; cumulative funding of ~₩40B+ KRW; corporate valuation of ₩280B KRW (~$210M).
Market positioning
Global leader in infrastructure-based autonomous logistics and industrial 3D perception software.
Geographic focus
South Korea, Japan, Germany (Europe), and the United States.
Patents and IP
Holds numerous global patents, including a recently registered European Patent Office (EPO) patent for its 3D sensor data processing and point-cloud perception methodology.
About HanBin Lee
HanBin Lee (often referred to as 'Captain' or 'Cap') is the Co-founder and CEO of Seoul Robotics. He studied Mechanical Engineering at Pennsylvania State University. His career in AI was catalyzed by leading 'Team Korea'—an online study group that ranked 10th out of 2,000 global teams in the 2017 Didi-Udacity Self-Driving Car Challenge. He subsequently founded Seoul Robotics to commercialize 3D computer vision and LiDAR-based perception software, pivoting the industry from simple 2D imaging to high-fidelity 3D spatial awareness.
More Robotics / Embodied AI companies
Official website: https://seoulrobotics.tech/