SOUS
Category: AI Agents
An AI-agent platform and digital operating system designed to empower independent chefs and culinary creators to automate complex hospitality operations and scale their businesses. SOUS was founded in 2022. The company is led by Devon Scoulelis. Based in Amsterdam, Netherlands. Team size: 11-50. Total funding raised: €4.1M. Latest round: Seed. Key investors include Seed + Speed, PeakBridge, āltitude, Gekko Capital, Antler.
- Founded
- 2022
- Headquarters
- Amsterdam, Netherlands
- Team size
- 11-50
- Total funding
- €4.1M
Value proposition
Replaces fragmented, expensive software stacks with a unified AI-driven 'operating system' that automates back-of-house logistics and front-of-house guest management, allowing creators to focus on culinary craft.
Products and solutions
AI-Agent Operating System (for hospitality automation), Culinary Creator E-commerce Platform ('Shopify for Food'), Guest Discovery & Ordering Marketplace, Operational Suite (Menu planning, inventory optimization, and sales-based scheduling), Dynamic Prep Time & Capacity Forecasting Engine
Unique value
Successfully pivoted from a premium meal-kit marketplace (formerly Acroya) into a vertical-specific AI agent platform, creating a 'Shopify' equivalent tailored specifically for the unique operational workflows of chefs.
Target customer
Independent chefs, culinary creators, and small-to-medium hospitality entrepreneurs looking to transition into or scale online and multi-channel food businesses.
Industries served
RestaurantTech, Hospitality, Food & Beverage, Creator Economy
Technology advantage
Utilizes 'Agentic AI' to autonomously manage vertical-specific tasks such as dynamic prep-time forecasting, inventory PAR level optimization, and curated upselling at the POS, reducing the need for manual administrative oversight.
How they differentiate
Utilizes 'Agentic AI' to autonomously manage back-of-house logistics like dynamic prep-time forecasting and inventory PAR levels, moving beyond simple digital storefronts to a full autonomous operating system.
Main competitors
Castiron, Galley Solutions, BentoBox
Key partnerships
PeakBridge (Strategic FoodTech VC partner), Michelin-starred chefs and high-end culinary creators, Kitchen Republic (Food business incubator and community partner), Antler (Early-stage venture partner)
Notable customers
Michelin-starred chefs, Independent culinary creators, Kitchen Republic members
Major milestones
Founded in 2022 as Acroya and joined the Antler Amsterdam cohort, Pivoted from a premium meal-kit marketplace to an AI-first hospitality operating system, Rebranded from Acroya to SOUS in 2024, Secured €4M Seed funding led by Seed + Speed Ventures in March 2026, with PeakBridge, āltitude and Gekko Capital participating, Recruited senior leadership from Adyen and Booking.com to scale product operations
Growth metrics
Team size expanded to 11-50 employees; successfully pivoted from a B2C marketplace (Acroya) to a B2B AI-agent platform.
Market positioning
Vertical AI-SaaS for independent culinary creators and high-end hospitality entrepreneurs.
Geographic focus
Europe (Headquartered in Amsterdam), with expansion targets in the UK and North America.
Patents and IP
No registered patents disclosed; proprietary IP resides in specialized AI agent logic for hospitality workflows.
About Devon Scoulelis
Devon Scoulelis has over 15 years of experience in entrepreneurship and innovation. Prior to founding SOUS, he was an Entrepreneur in Residence at Antler and Global Head of Innovation Hub at HiiL (The Hague Institute for Innovation of Law). He was CEO/founder of Chicken Xpress, scaling it into a multinational F&B franchise across Africa, and previously founded/ran other F&B ventures (Big Box Co., Taco Zulu, Kauai) and led at the Orenda Foundation.
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Official website: https://exploresous.com