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SOUS

Category: AI Agents

An AI-agent platform and digital operating system designed to empower independent chefs and culinary creators to automate complex hospitality operations and scale their businesses. SOUS was founded in 2022. The company is led by Devon Scoulelis. Based in Amsterdam, Netherlands. Team size: 11-50. Total funding raised: €4.1M. Latest round: Seed. Key investors include ["PeakBridge","42CAP","Seed + Speed","Antler"].

Founded
2022
Headquarters
Amsterdam, Netherlands
Team size
11-50
Total funding
€4.1M

Value proposition

Replaces fragmented, expensive software stacks with a unified AI-driven 'operating system' that automates back-of-house logistics and front-of-house guest management, allowing creators to focus on culinary craft.

Products and solutions

["AI-Agent Operating System (for hospitality automation)","Culinary Creator E-commerce Platform ('Shopify for Food')","Guest Discovery & Ordering Marketplace","Operational Suite (Menu planning, inventory optimization, and sales-based scheduling)","Dynamic Prep Time & Capacity Forecasting Engine"]

Unique value

Successfully pivoted from a premium meal-kit marketplace (formerly Acroya) into a vertical-specific AI agent platform, creating a 'Shopify' equivalent tailored specifically for the unique operational workflows of chefs.

Target customer

Independent chefs, culinary creators, and small-to-medium hospitality entrepreneurs looking to transition into or scale online and multi-channel food businesses.

Industries served

["RestaurantTech","Hospitality","Food & Beverage","Creator Economy"]

Technology advantage

Utilizes 'Agentic AI' to autonomously manage vertical-specific tasks such as dynamic prep-time forecasting, inventory PAR level optimization, and curated upselling at the POS, reducing the need for manual administrative oversight.

How they differentiate

Utilizes 'Agentic AI' to autonomously manage back-of-house logistics like dynamic prep-time forecasting and inventory PAR levels, moving beyond simple digital storefronts to a full autonomous operating system.

Main competitors

["Castiron","Galley Solutions","BentoBox"]

Key partnerships

["PeakBridge (Strategic FoodTech VC partner)","Michelin-starred chefs and high-end culinary creators","Kitchen Republic (Food business incubator and community partner)","Antler (Early-stage venture partner)"]

Notable customers

["Michelin-starred chefs","Independent culinary creators","Kitchen Republic members"]

Major milestones

["Founded in 2022 as Acroya and joined the Antler Amsterdam cohort","Pivoted from a premium meal-kit marketplace to an AI-first hospitality operating system","Rebranded from Acroya to SOUS in 2024","Secured €4M Seed funding led by PeakBridge in early 2025","Recruited senior leadership from Adyen and Booking.com to scale product operations"]

Growth metrics

Team size expanded to 11-50 employees; successfully pivoted from a B2C marketplace (Acroya) to a B2B AI-agent platform.

Market positioning

Vertical AI-SaaS for independent culinary creators and high-end hospitality entrepreneurs.

Geographic focus

Europe (Headquartered in Amsterdam), with expansion targets in the UK and North America.

Patents and IP

No registered patents disclosed; proprietary IP resides in specialized AI agent logic for hospitality workflows.

About Devon Scoulelis

Devon Scoulelis has over 15 years of experience in business development, innovation, and entrepreneurship. Prior to founding SOUS, he was an Entrepreneur in Residence at Antler (2021-2022) and served as the Global Justice Innovation Lead at HiiL (The Hague Institute for Innovation of Law) from 2018 to 2021. His earlier career includes a significant tenure in business development at Chicken Xpress (2012-2018) and leadership at the Orenda Foundation.

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