Supertails
Category: AI Agents
Supertails is a digital petcare platform offering e-commerce for pet supplies, tele-veterinary services, pharmaceuticals, and behavioral training Supertails was founded in 2021. The company is led by Varun Sadana. Based in Bengaluru, India. Team size: 100-250. Total funding raised: ~$28M total (all rounds). Latest round: Series B ($15M, Feb 2024 led by RPSG Capital Ventures). Key investors include RPSG Capital Ventures, Venturi Partners, Fireside Ventures, Saama Capital, DSG Consumer Partners, Deepika Padukone.
- Founded
- 2021
- Headquarters
- Bengaluru, India
- Team size
- 100-250
- Total funding
- ~$28M total (all rounds)
Value proposition
Convenience of one-stop-shop for pet needs, expert-led telehealth consultations, and curated products to enhance pet parenting experiences
Products and solutions
Pet food and supplies e-commerce, Online veterinary consultations (70,000+ sessions to date), Pet pharmacy and prescription services, Direct-to-consumer brand Henlo, Behavioral training programs, Offline clinics in Bengaluru
Unique value
Integrated ecosystem combining e-commerce, telehealth, and offline services; focus on vertical integration across pet healthcare and retail
Target customer
Pet owners in India seeking convenient access to pet supplies, veterinary care, and holistic pet health solutions
Industries served
Pet care, Veterinary healthcare, E-commerce, Consumer goods
Technology advantage
Proprietary app for tele-veterinary services and supply chain optimization; data-driven personalization for pet products; 24-hour delivery in 24 cities
How they differentiate
Supertails differentiates itself through integrated telehealth services, offline veterinary clinics, and a comprehensive e-commerce platform for pet products. They focus on combining digital and physical healthcare solutions, unlike competitors who primarily emphasize online sales or niche services
Main competitors
Heads Up For Tails, Wagr, Just Dogs, DogSpot Meals, TailsLife
Key partnerships
RPSG Capital Ventures (Series B lead investor), Venturi Partners (upcoming funding round), Fireside Ventures, Saama Capital, Deepika Padukone (investor and brand advocate)
Notable customers
Not disclosed publicly
Major milestones
Secured $15M Series B funding in February 2024, Launched offline veterinary clinics in Bengaluru, Completed 70,000+ tele-vet consultations, Expanded to 12,000+ pin codes across India, Targeting $60M ARR by 2026, In talks for additional $15-20M funding round led by Venturi Partners
Growth metrics
Targeting Rs. 500 Cr ARR ($60M) by 2026, with 70,000+ tele-vet consultations completed, 200% yearly growth over 3 years, 12,000+ pin codes serviced, and 150,000+ happy pet parents
Market positioning
Supertails positions itself as a one-stop digital platform for pet care, leveraging technology for tele-veterinary consultations and home delivery. It targets urban, tech-savvy pet owners in India, aiming to be a leader in the rapidly growing pet care market
Geographic focus
Primarily focused on India, with operations concentrated in Bengaluru and plans to expand to other metro cities like Mumbai and Delhi. Offline clinics are being established in Bengaluru as part of their geographic strategy
Patents and IP
No publicly listed patents, but innovations in digital healthcare workflows and omnichannel retail strategies
About Varun Sadana
Co-founder of Licious (meat delivery unicorn) and former COO, leadership roles at Hindustan Unilever and Snapdeal. MBA in Sales and Operations Management (2008-2010)
Official website: https://supertails.com