SureCam
Category: AI in Supply Chain / Logistics
AI-powered connected dash cam and video telematics platform for commercial vehicle fleets. SureCam was founded in 2014. The company is led by Max Hillman. Based in St. Louis, Missouri, USA. Team size: 201-500. Total funding raised: $48.5M. Latest round: Private Equity. Key investors include Lewis & Clark Capital, MC2, Prosus Ventures, BDC Capital, Armilar Venture Partners.
- Founded
- 2014
- Headquarters
- St. Louis, Missouri, USA
- Team size
- 201-500
- Total funding
- $48.5M
Value proposition
To improve driver safety and operational efficiency by providing real-time video insights, reducing accidents, and lowering claims costs.
Products and solutions
Network-Connected Dash Cameras, AI-Powered Video Event Detection, Cloud-Based Fleet Management Platform, Driver Coaching Tools, Live Video Streaming and Retrieval
Unique value
SureCam integrates edge-based AI directly into its dash cams for instant event detection and emphasizes an open API for seamless integration with existing fleet management systems.
Target customer
Commercial vehicle fleets, from small businesses to large enterprises.
Industries served
Transportation & Logistics, Field Services, Utilities, Construction, Waste Management, Delivery Services
Technology advantage
Proprietary computer vision models running on-device for real-time analysis, a scalable cloud infrastructure, and a focus on ease-of-use with plug-and-play hardware.
How they differentiate
Focuses on flexibility and rapid deployment for small to mid-sized fleets with an open API, positioning itself as a more accessible and integrable solution compared to the closed ecosystems of larger competitors.
Main competitors
Lytx, Samsara, Motive
Key partnerships
Geotab, Verizon Connect, Fleetio, Samsara
Notable customers
Gist, Certas Energy, Concrete Supply Co., Elliott-Lewis, Advanced Disposal
Major milestones
Secured $36M in Private Equity funding in February 2024., Expanded its global partner network and integrations., Launched next-generation hardware and new AI features for detecting distracted driving and fatigue.
Growth metrics
Serves over a thousand commercial fleets globally. Other specific growth metrics are not publicly disclosed.
Market positioning
Positioned as a leading provider for small and mid-market fleets, offering a balance of advanced safety features and affordability.
Geographic focus
North America, United Kingdom, and Europe.
Patents and IP
Not publicly disclosed
About Max Hillman
Max Hillman is the CEO of SureCam, a leader in video safety solutions for commercial vehicles. He has been in this role since July 2017. Prior to SureCam, he was an Operating Partner at Lewis & Clark Capital and a Co-Founder and Managing Director at Link Strategy Group. He has a degree from Colorado College.
Official website: https://www.surecam.com/